Author: sponsored

  • Realme aims to diversify beyond smartphones, become country’s top tech-lifestyle brand

    Realme aims to diversify beyond smartphones, become country’s top tech-lifestyle brand

    realme has gone on to become one of the most popular smartphone makers in Pakistan, primarily owing to its incredible value offerings. In a downhill battle with competitors to win the market, the manufacturer has introduced some of the best entry-level to mid-range smartphones.

    With an aim to break the notion of just being a smartphone player, realme, which entered Pakistan last year, now aspires to be a young, tech and fashion brand, as it forays into Internet of Things (IoT) products.

    realme is especially focusing on introducing IoT-based products in the coming year, which will include audio and wearables; and has already launched in Pakistan a number of other products like wireless ear-buds and power banks.

    It is known for the best quality products at affordable prices, and is anticipated to soon launch a fitness band, smart TV, smart-watches and several other products. In line with the outlook of being a young brand targeting millennials, with its own software experience, the realme UI, it will transform into a young tech and fashion ecosystem.

    “For us, 2020 will be about mobile phones and accessories. Ultimately, we want to become a lifestyle products company. Devices will be the major business for us, but we are building realme for the youth. A smartphone is not the only thing the youth wants. There are multiple other things. We want to cater to those demands of the younger generations as well,” realme Pakistan Country Manager Harvey He has said.

    Since entering the Pakistani market, realme has already launched 11 products across different price segments – from premium flagships to trendy mid-rangers like the recently-launched realme 5i and C3 the key selling points of which have been designed particularly for the youth.

    They are also gearing up for the launch of their latest additions to the classic realme series this month, and is proving its plans for an even steeper growth trajectory than its parent company, through a targeted focus on youngsters.

  • SPONSORED: Realme unveils ‘Quad Camera BatteryKing 5i’, ‘Triple Camera Game Monster C3’

    SPONSORED: Realme unveils ‘Quad Camera BatteryKing 5i’, ‘Triple Camera Game Monster C3’

    Realme – the fastest growing smartphone brand in Pakistan that resonates with the young generation – has unveiled two new devices, Realme 5i and C3, in its maiden campus launch for youngsters in Pakistan.

    The brand hosted a musical concert with Amanat Ali along with other celebrities, including Aiman Khan, Hina Altaf, Zubab Rana and Ramsha Khan, who were invited as brand promoters for the latest devices.

    Youth’s Favorite and Pakistan’s top YouTubers like Shahveer Jaffry, Raza Samo, Video wali sarkar, connect Kashan and RHS – Rana Hamza Saif were also part of the launch event.

    On February 25, within the framework of the Realme campus launch, hundreds of youngsters and media representatives participated in Realme product experience activities. The experience space was divided into different areas such as the space for taking photos with Realme smartphones, IoT products wall and a collection of photos shot on Realme phones to help students to understand the key specifications of the newly-launched devices.

    This first smartphone lineup of the year, the Realme 5i and Realme C3, has been launched in the company’s first-ever campus launch event to engage with youngsters and help them experience the device first hand.

    realme C3

    The Realme 5i is available in one variant – 4GB RAM + 64GB storage priced at PKR 24,999 available for sale since February 26 –, while Realme C3 with 3GB RAM + 32GB storage — priced at PKR 20,999 — will be available for sale from February 29.

    realme 5i

    Realme, which provides high-quality products for the youth of the country, has always been closely connected with its young fans. The brand is known to offer a wide range of sophisticated and advanced products for the youth at the best price-points.

    Over a short time-span, Realme has established an unbreakable bond with its users, making them the true brand ambassadors. Realme is recognised as the 7th largest smartphone brand globally. Besides a high value for money, Realme’s availability across all tiers of the smartphone market ensures great visibility.

  • Realme XT #64MPQuadCameraXpert stands out at star-studded launch

    Realme XT #64MPQuadCameraXpert stands out at star-studded launch

    The megapixel camera race has truly made a comeback for smartphones. But this time, it’s nice to see mid-range phones leading the pack rather than the high-end ones while putting better cameras in the hands of the masses.

    On October 26, 2019, Realme fans and media gathered at the
    Royal Palm Golf and Country Club in Lahore for the launch party of Realme XT
    #64MPQuadCameraXpert. Celebrities in attendance included Rawalpindi Express Shoaib
    Akhtar, superstars Ahsan Khan and Nimra Khan among others.

    Realme has decided to be first-past-the-post this time
    around, bringing a whopping 64 MP lens to its quad-camera set on the new Realme
    XT. The quad-camera set was just seen on the Realme 5 and 5 Pro. That’s quite a
    slew of devices and lenses from the Chinese brand that has stepped out from
    under the Oppo umbrella.

    While XT’s nomenclature is like Realme’s ‘flagship’ X, it is much closer in look, feel, specs and operation to the Realme 5 Pro, with the big difference being a 64 MP lens instead of a 48 MP. The drop notch, quad-camera strip on the back, lovely patterns and gradients, are very similar to the 5 Pro.

    The Pearl White review unit was a thing of beauty, with
    light bouncing off and also giving shape to gorgeous patterns on the phone’s
    back. The way it looks belies its price point and to the uninitiated, this
    could well look like a phone that is at flagship-level prices. The camera
    assembly juts out, but there’s a case in the box to do away with that
    awkwardness. However, the case robs the back of some of its sheen, which is a
    pity. If you are not butter-fingers, try doing without one if you want to
    flaunt it.

    A remarkable feat in a place where new smartphones are launched nearly every other day and every player wants a slice of the pie, the Realme XT is yet another smartphone from the brand and it comes with a whole new shtick.

    A whopping 64MP camera makes it a great buy. The Realme XT
    is an easy recommendation. Between competent internals, fetching design and the
    all-new camera, it is one of the best high-end mid-rangers in the market right
    now. Realme has been pretty good with pushing out quality-of-life updates to
    hardware, and if the company sticks to it, you can expect image quality and
    design to improve further.

    The smartphone has a quad-camera setup featuring an 8MP
    ultra-wide-angle lens, 2MP depth sensor and 2MP macro lens. For selfies, it
    offers a 16MP Sony IMX 471 sensor up front.

    Under the hood runs Qualcomm’s Snapdragon 712 processor. The phone is powered by a 4,000mAh battery with support for 20W VOOC 3.0 flash charge. Its storage stands at 128GB with an 8GB RAM.

    On the software front, it will ship with ColorOS 6 based on Android Pie. Realme has added system-wide dark mode, new fonts, and Android Pie’s ‘Digital Wellbeing’ on the XT.

    As it stands, the Realme XT is definitely one to consider if
    you’re in the market for one of the best high-end smartphones under Rs55,000.