Threads, Meta’s rival to Twitter, has gained at least 10 million users since its launch on Thursday. Pakistani Prime Minister (PM) Shehbaz Sharif and Pakistan Tehreek-e-Insaf (PTI) chairman Imran Khan are also among the newly joined users.
The PTI chairman has 18,000 followers in the first eleven hours of the launch whereas the PM’s following list was limited to 417.
The app went live on Apple and Android app stores in 100 countries at 7:00 pm EDT and 4:00 am Pakistan time.
PM shared a picture of himself working out in his first post on Threads.
Read more: Twitter’s worst nightmare: Facebook to launch Threads on Thursday as a rival to Musk’s platform
In response to the growing popularity of Snapchat, Instagram introduced a feature called “stories” in 2016, allowing user posts to disappear after a certain period. More recently, Instagram’s “Reels” feature has aimed to compete with the rising prominence of TikTok.
The launch of Threads poses a credible threat to Twitter under Musk’s leadership. His attempts to boost revenues and reshape the platform in his own image have faced significant criticism. Following the acquisition last year, Musk downsized the company by approximately 80 per cent and reinstated several banned accounts, including those of former US President Donald Trump and the conservative satirical news site Babylon Bee.
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