Samsung Electronics Co. is experiencing a shortage of its Galaxy S24 smartphones in Pakistan due to overwhelming demand for the flagship device, according to Bloomberg.
Since the device’s launch earlier this year, demand has surged, leading to limited availability across the country.
The Galaxy S24 series, which is assembled in Pakistan, has garnered considerable interest, particularly for its premium models like the Galaxy S24 Ultra.
This surge in demand suggests a growing market for high-end smartphones among Pakistan’s more affluent consumers.
With 192 million mobile phone users, Pakistan is the world’s fifth-most populous nation, representing a significant market for smartphone manufacturers.
Samsung Electronics acknowledged the shortage in an email statement, stating that the company is working to meet customer demand and expects sales to resume shortly.
The Pakistani government has introduced financial incentives that have transformed the country’s smartphone industry.
In 2017, Pakistan primarily imported smartphones, but the majority of handsets are now assembled domestically. This shift has contributed to a growing mobile phone manufacturing sector.
According to the Pakistan Telecommunication Authority, mobile companies in Pakistan produced about 21 million units last year, with local and Chinese brands such as VGOTEL, Infinix, and Itel leading production. An additional 1.7 million units were imported.
Despite the shortage, the Galaxy S24 models are crucial for Samsung’s position in the global smartphone market.
The company lost its top ranking to Apple Inc. last year, marking the first time since 2010 that Samsung was not the world’s leading smartphone maker, according to industry tracker IDC.
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