Tag: Ads

  • Google plans to generate more revenue with online games on YouTube

    Google plans to generate more revenue with online games on YouTube

    Google is exploring the possibility of earning revenue through online games on YouTube, as per a recent Wall Street Journal report.

    YouTube, a well-known platform for hosting videos, has apparently invited its employees to test a new feature called Playables. This feature allows users to play games directly on YouTube itself. Notably, this feature can be accessed on different devices such as mobile phones and desktop computers, as mentioned in an internal email obtained by the Journal.

    Users will have the convenience of playing these games either through a web browser on the YouTube website or via the YouTube app on both Android and iOS devices. Although the report suggests that several games are currently available for testing, it specifically highlights one called Stack Bounce. This arcade game, supported by ads, challenges players to demolish layers of bricks with a bouncing ball.

    While YouTube already generates revenue through gaming livestreams, this new product will provide an additional avenue to capitalise on the gaming industry, particularly as advertising spending experiences a downturn.

    It is worth noting that this venture differs from Google’s unsuccessful Stadia games streaming service, which was eventually discontinued. With YouTube’s existing vast and dedicated user base, attracting attention to this new feature should not pose a challenge.

    Playables bears some resemblance to Netflix’s gaming offering, where paying subscribers gain access to casual mobile games. In a similar vein, Netflix is reportedly exploring the expansion of its gaming initiative beyond mobile devices by testing TV games that employ smartphones as controllers, demonstrating ambitious plans for the future.

  • Twitter accused of profiting from leaking users’ private information

    Twitter accused of profiting from leaking users’ private information

    Twitter is allegedly giving user email addresses and phone numbers to marketers without their permission, which has put the social media giant in more legal trouble.

    The business admitted in 2019 that it may have utilised the personal data customers provided in exchange for a security feature for targeted advertising.

    Two Twitter users filed a proposed class action lawsuit against the social media platform on Thursday in a federal court in Northern California. Billy Moses and Christina McClellan, both of Texas, claim in the 38-page complaint that they would not have given Twitter their phone numbers and email addresses if they had known that the firm would utilise the information for targeted advertising.

    According to CNET, the lawsuit is the most recent repercussion Twitter is facing because of purported privacy infractions. Twitter reportedly violated the Federal Trade Commission Act and a 2011 FTC order by misrepresenting how it will use nonpublic user contact information, and in May, Twitter agreed to pay a $150 million fine.

    Users of Twitter have filed lawsuits against the social media site for violating their privacy in other jurisdictions, including Washington.

    Twitter urged users to enter their phone numbers and email addresses for two-factor authentication, an additional security measure, but failed to disclose that the information would be used for targeted advertising.

    Because marketers could utilise emails and phone numbers to determine a potential customer’s identity and learn about where they reside, what items they buy, where they shop, and other useful information, the lawsuit claims that Twitter made money off of this data without user consent.

    Due to the possibility of using phone numbers and email addresses to identify a person, there are additional hazards associated with their disclosure. According to the lawsuit, hackers may attempt to access a user’s social media accounts through email or gather other data in order to commit identity theft.

    Additionally, the corporation is said to have broken both its agreement with users and California’s Unfair Competition Law. At the time, Twitter’s privacy policy stated that while it doesn’t provide its partners access to user information like email addresses and phone numbers, it may link the data it supplies to other data if a user gives their approval to that partner.

  • ‘In what capacity did Shehbaz take his son to a state dinner?’ Twitterati question Suleman Shehbaz’s presence in Turkey

    ‘In what capacity did Shehbaz take his son to a state dinner?’ Twitterati question Suleman Shehbaz’s presence in Turkey

    Prime Minister (PM) Shehbaz Sharif’s son Suleman Shehbaz has been in the limelight ever since his picture with President Tayyip Erdogan and the first lady from his father’s recent trip surfaced on the internet.

    Suleman Shehbaz, who has been accused of money laundering and assets beyond means, was present in Turkey, along with his father Shehbaz. His wife shared the picture of their dinner on Twitter which was heavily slammed by netizens.

    Twitterati questioned Suleman’s presence on an official trip.

    https://twitter.com/rabiaisrar38/status/1532374495306076161?s=20&t=AqOHY81s9F53RgIcK62vmQ

    Shehbaz’s three-day visit to Turkey too gathered criticism and was deemed that the duration and timing of the trip is rather unnecessary.

    The government before leaving gave ads of the trip to various newspapers. Twitterati questioned whether it was necessary to give ads

  • PTA to take action against advertising of illegal housing societies on social media

    PTA to take action against advertising of illegal housing societies on social media

    The Pakistan Telecommunication Authority (PTA) instructed housing societies that do not have a legal No Object Certificate (NOC) to refrain from advertising unauthorized businesses on social media platforms.

    According to a news release, the PTA has been approached by the Lahore Development Authority (LDA) in response to a direction given by the Lahore High Court in a writ case on March 30, 2022, with regard to banning advertisements of illegal housing societies on digital and social media.

    All non-approved housing societies that operate without valid NOC from the concerned authorities are encouraged to desist from publicising the unlawful business on social media platforms, or else the PTA will take action in accordance with its legal mandate.

  • VIDEO: Shoaib Akhtar thrashes Pakistani advertisements

    VIDEO: Shoaib Akhtar thrashes Pakistani advertisements

    Pakistani former cricketer, Shoaib Akhtar has thrashed Pakistan’s corporate advertisements in a live sports show.

    Insulting the advertisements shown on television, the pacer said: “[The] world’s pathetic advertisements are made in Pakistan.”

    “You can imagine the capacity of our elite class that their brains are filled with trash, filled with trash,” he expressed. “They have no creativity.”

    “There’s an ad of 4G and a guy is running very fast and jumps off a cliff and stands there. I thought it’s an advertisement of shoes but turns out it’s about a faster 4G connection,” he said.

    Akhtar continued: “In another one, two cricketers are dancing on a track about a girl welcoming her beloved. How silly is it to have two cricketers dance on this? A guest cricketer has come and the other one is receiving him and that track is being played.”

    “I think their brains have stopped working. This the corporate ads culture?,” he lamented.

    While the host tried to ask him about South Africa’s tour to Pakistan, Akhtar ignored and continued to share his thoughts on Pakistani adverts.

    “You have seen that world’s pathetic ads are being made here,” said Akhtar, before going on to share his experience of producing an advertisement for a car.

    “I was offered to work in a car advertisement,” said Akhtar. “I told them that I will produce the ad. If you like it, you can keep it. Otherwise, I don’t want you to make this advertisement.”

    He continued: “They agreed and we made the advertisement and they loved it. The ad got millions of views and when they showed me their original concept for the same ad, I said: ‘Shame on you for your pathetic concept’.”

    Akhtar is well-known for his aggression on and off the field, and this time, the legend didn’t shy away from slamming corporate organisations for their advertisements and the advertisement culture of Pakistan.

  • VIDEO: ‘PTI govt paying media houses to like them?’, Hamid Mir trolls Faisal Vawda

    VIDEO: ‘PTI govt paying media houses to like them?’, Hamid Mir trolls Faisal Vawda

    Senior journalist Hamid Mir has trolled Federal Minister for Water Resources Faisal Vawda for claiming that “anti-Pakistan Tehreek-e-Insaf (PTI)” media houses had started liking the government after financial benefits.

    Speaking on Mir’s show, Vawda on Tuesday said that media outlets, known for their alleged affiliation with opposition parties, were now highlighting achievements of the PTI government as they had been “provided with ease of doing business”.

    “It wasn’t our job, but we fought against lay-offs in the media industry. We made doing businesses easy by giving them [media houses] budgets,” he said.

    When Mir asked if he meant the government had paid media houses any money, Vawda agreed, saying the PTI had “paid them against government advertisements”.

    It wasn’t later that both Mir and Pakistan Muslim League-Nawaz (PML-N) leader Khurram Dastgir Khan broke into laughter.

    WATCH VIDEO:

    Senior journalists have time and again expressed concerns over the state of Pakistani media ever since the PTI government took reins of the country.

    With cuts in government advertisements, a shakeout has been triggered and hundreds of thousands of media workers have gone jobless. Some journalists have also accused the PTI of using “stoppage of government ads to media as a weapon”.