Tag: advertisement

  • ‘This is no boarding house’; German Ambassador fact checks Indian ad

    Dr Philipp Ackermann, German Ambassador to India and Bhutan, was forced to fact check an advertisement printed in an Indian newspaper on X (formerly Twitter).

    The ad was of a boarding school fair, complete with a picture of an impressive building. And while India does have numerous buildings built on European architecture styles, the one in the ad, however, was actually Schloss Bellevue — residence for the German Federal President’s principal official in Berlin.

    Ambassador Philipp factually corrected the advertiser as well as the newspaper with humour, directing the post to “Dear Indian parents” stating, “this building is no boarding school! It is the seat of the German President in Berlin. Our Rashtrapati Bhavan as it were.”

    Rashtrapati Bhavan is the official residence of the President of India in New Delhi.

    “There are good boarding schools also in Germany – but here, no child will be admitted”, he said, jokingly.

    Dear Indian parents – I found this in today’s newspaper. But this building is no boarding school! It is the seat of the German President in Berlin. Our Rashtrapati Bhavan as it were. There are good boarding schools also in Germany – but here, no child will be admitted

    People react:

  • Unleashing the Potential of Energy Efficiency in the Building Industry

    Unleashing the Potential of Energy Efficiency in the Building Industry

    The National Energy Efficiency and Conservation Authority (NEECA) is at the forefront of transforming the building sector in Pakistan by promoting energy-efficient practises. NEECA serves as the federal focal agency mandated for initiating, catalysing, and coordinating all energy conservation activities across all sectors of the economy. In this article, we will delve into NEECA’s initiatives and highlight how organisations can leverage energy efficiency to gain a competitive edge and boost the bottom line.

    The Landscape: Rapid Urbanisation and Economic Growth

    Pakistan is experiencing rapid urbanisation, leading to a surge in construction activities and a growing demand for energy. As the building sector expands, the need for energy efficiency becomes paramount. By embracing energy-efficient technologies and practises, organisations in the building industry can not only contribute to an energy-smart future but also tap into new economic opportunities.

    NEECA’s Solutions: Capitalising on Energy Efficiency

    NEECA is spearheading a range of initiatives to promote energy efficiency in the building sector. One significant intervention is the development and implementation of Energy Conservation Building Codes (ECBC-2023). These codes encompass energy efficiency standards for building envelopes, HVAC systems, lighting, and more. By complying with ECBC-2023, organisations can demonstrate their commitment to efficiency and unlock new business
    prospects.

    NEECA is also driving the adoption of energy-efficient appliances through the introduction of Minimum Energy Performance Standards (MEPS) and Energy Labelling Regime. By complying with MEPS and labelling regimes, organisations can offer energy-efficient products to the market, meet customer demands, and enhance their brand reputation. Moreover, the growing market for energy-efficient appliances presents a lucrative opportunity for organisations to expand their product portfolios and increase profitability.

    Impact: Efficiency Translated into Profitability

    Embracing energy efficiency in the building industry brings forth a myriad of benefits. By implementing energy conservation practises and adopting energy-efficient technologies, organisations can significantly reduce energy consumption, optimise operational costs, and enhance overall profitability. Improved building performance, efficient appliances, and smart energy management systems create a competitive advantage, positioning organisations as leaders in the market.

    Potential for Opportunities in the Building Sector:

    As a leader in the building industry, it’s time to seize the opportunities presented by energy efficiency. Embrace NEECA’s initiatives by complying with Energy Conservation Building Codes, adopting energy-efficient appliances, and integrating smart energy management systems. Collaborate with NEECA to stay ahead of the competition, tap into emerging markets, and drive profitability through efficient practises. By capitalising on energy efficiency, you can unlock new avenues for growth, enhance their market position, and contribute to a more prosperous Pakistan. Let’s embrace energy efficiency as a catalyst for success and shape the building industry’s future.

    #Sponsored

  • This resurfaced advertisement about partition from Google India is moving Twitter to tears

    This resurfaced advertisement about partition from Google India is moving Twitter to tears

    An advertisement titled ‘Reunion’ made by Google India in 2013 has resurfaced on Twitter. The ad was about two long lost friends from India and Pakistan who are reunited with the help of their grandchildren.

    The advertisement revolves around two grandchildren who listen to their grandfathers recall being friends and living in Lahore, until partition took place, driving them apart. The grand daughter from India then tries hard to connect with the friend from Pakistan, and books tickets to get the two to unite.

    A twitter thread by an Indian twitter user asked followers about the best advertisements they had ever seen. In reply, a user shared the ad, moving Twitter to tears.

    The partition between India and Pakistan is still like an open wound. It is nice to remember that despite political tensions between the two countries, people remain united by love.

    “This never fails to bring a lump in my throat and moisten the eyes,” wrote a user.

    “Actual tears rolling down my eyes.” wrote another user.

    “Now why is Google making me tear up on a Friday afternoon”.

  • Top five TV ads that Twitter users love the most

    Do you guys remember which TV ads you loved? Some of the most popular commercials have been made by companies like Ufone, Cocomo and even Shan, entertaining audiences as much as the dramas they interrupted.

    A few days ago, a Twitter user asked followers about their favorite ads while growing up.

    And Pakistani Twitter users took us down memory lane with some of the best responses.

    1 Yes, we all remember when Mahira Khan and Fawad Khan cemented their status as the number one television couple, solely with this commercial.

    2 Nobody, and I repeat nobody, did ads like Ufone did. We’re sharing two because it’s incredibly hard to pick one.

    3 No body can forget the dances that were inspired by this Coca Cola commercial alone.

    4 Or this very moving ad by Shan which reversed gender norms and showed a man cooking in the kitchen to impress his in-laws.

    5 Another ad that was a popular response among Twitter users was the Pepsi commercial in which both Wasim Akram and Imran Khan had starred.

    Just because Eid anay wali hai, we’re not signing off without sharing this masterpiece of a commercial by Ufone.

  • Ferrari drives into trouble with controversial post featuring Masjid-e-Nabvi

    Ferrari drives into trouble with controversial post featuring Masjid-e-Nabvi

    Ferrari, a prominent supercar manufacturer, faced significant criticism after a social media post promoting its event in Jeddah was received poorly.

    The post included an edited image of a Ferrari model pictured in front of the Masjid-e-Nabwi, a sacred site in Islam, instead of the intended location, Jeddah.

    This post was met with widespread disapproval on various social media platforms, with many individuals accusing the company of insensitivity and disrespect towards the Muslim community.

    Some users even called for a boycott of Ferrari products. It remains unclear whether Ferrari was aware of the importance of the location to the Muslim community or if this was an inadvertent mistake.

    While some social media users made light of the situation by praising the beauty of the site, the majority of the comments were critical.

    Responding to the massive backlash from the Muslim community, Ferrari promptly removed the post from its Twitter and Instagram accounts, as well as deleted the image from its website to prevent further complications.

  • Despite so many good looking men, ads feature women, Tahir Asharfi criticises Pak ads

    Despite so many good looking men, ads feature women, Tahir Asharfi criticises Pak ads

    Special Representative of the Prime Minister on Religious Harmony Maulana Tahir Ashrafi has criticised advertisements featuring women. “Despite having so many good looking men in the country, advertisers still hire women to represent their brands.”

    Tahir, while addressing a press conference at the Punjab Institute of Quran and Seerat Studies, said that he is against the practice of women being “unnecessarily featured in advertisements”.

    Talking about the strategy of curbing Islamophobia, Tahir Ashrafi said, “For this purpose, the government has started reaching out to different Islamic scholars across the globe.”

    “The ulema have a role to play in eradicating obscenity, terrorism, and extremism from the country,” said Maulana Tahir Ashrafi  while talking about the increase in sexual crimes.

  • Video: Indian ‘Mauka Mauka’ ads you might have missed

    Video: Indian ‘Mauka Mauka’ ads you might have missed

    As Pakistan beat India by 10 wickets at the Dubai International Cricket Stadium on Sunday, cricket fans from all over the world, celebrated the victory of the Green Shirts. Indian ad agencies, who made demeaning advertisements about Pakistan and the Pakistan cricket team were thwarted in attaining their goals.

    These ads will make you laugh after Pakistan’s historic win against India and did not give them the ‘Mauqa’ they were expecting and so sure of.

    In one of the ads, they are trying to show that Pakistan takes help from the Afghan Talibans to fight for Kashmir while the Taliban demand money. Pakistan is shown as a beggar country which only works on loans. They are also trying to show that it is Pakistan’s dream to beat India in World Cup as they always lost every match in the mega event. Take a look:

    In another episode of the same ad series, they have pictured Pakistan as someone who shows off but is surviving on China’s money. They show a Pakistani exporting donkeys to China while India has exported donkeys to Pakistan 75 years ago, who lost five matches from India in the World Cup.

    A YouTuber, Adeel Abbas has also made a compilation of the reactions of Indian fans and media before and after the match.

    Meanwhile, Pakistan crushed India by its comprehensive win of 10 wickets and the highest opening stand in the history of ICC Men’s T20 World Cup.

    Indian bowlers were unable to take Babar Azam (68 not out) and Mohammad Rizwan’s (79 not out) wicket for their team.

    Shaheen Shah Afridi sent three Indian openers to the pavilion, taking KL Rahul, Rohit Sharma and Virat Kohli’s wickets. For his performance, Afridi bagged Player of the match award.

  • Woman seeks vaccinated groom in viral matrimonial ad

    Woman seeks vaccinated groom in viral matrimonial ad

    A matrimonial advertisement of a woman looking for a vaccinated groom, has gone viral on the internet. In the ad, a 24-year-old self-employed woman claims that she is fully vaccinated and is looking for a man who must also be completely vaccinated. The newspaper-clipping style advertisement went so viral in India that Indian politician Shashi Tharoor tweeted about it, asking, “No doubt the preferred marriage gift will be a booster shot!? Is this going to be our New Normal?”

    The ad also stated that the girl wanted a post graduate, independent, patient, humourous and well-read partner. While the man also seemed too good to be true, the ad was also apparently a fake.

    According to the Indian Express, the ad was ‘launched’ by a man from Goa, to convince people to get the COVID vaccine. Created by Savio Figueiredo, a community pharmacist, the ad had Savio’s original phone number listed and he says that his phone has not stopped ringing since it was posted on Facebook. The 58-year-old man told the Indian Express that he had posted it to raise awareness on Facebook for the vaccine, and someone picked it up, stating it was real and it had gone viral ever since. He says that even if 10 people get vaccinated because of the ad, it is worth the constant ringing of his telephone (possibly from prospective suitors).

    Major cities in India have relaxed the lockdown rules as COVID-19 cases settle down. Pakistan also is reporting a drop in cases with the positivity rate under three per cent for the first time in four months.

  • Did you know Priyanka Chopra’s mother is a fan of Sheheryar Munawar?

    Did you know Priyanka Chopra’s mother is a fan of Sheheryar Munawar?

    Sheheryar Munawar has revealed that Priyanka Chopra’s mother was a fan of his acting in the drama Kahi Unkahi.

    Read more – Sheheryar Munawar reacts to his viral interview with ‘The Current’

    Recalling the time when he worked with Chopra on a project in 2015, Munawar in a recent interview, said that Priyanka called him during the shoot and told him that her mother is a fan.

    Munawar shared that he was blowing out her hair for the shoot when she called him by his name.

    “I instantly died when I realised she knew my name,” laughed Sheheryar. “She then said, ‘My mother is a fan of you’. And I was like ‘huh’? She said yeah, she’s in the vanity, would you join me there for a bit? She wants a picture with you.”

    “My play Kahi Unkahi was airing on Zee Zindagi [at the time] and Chopra’s mother found me cute as a child,” said Sheheryar further.

    “It was very interesting,” he added, remarking that he was surprised how Chopra’s mother wished to meet a guy who at the time was running around the sets, fetching water bottles and sweeping the floors.

    “I was so shocked when it was happening but Priyanka was so sweet about it. She said Sheheryar obviously I know you, my mother is a fan, come with me to the vanity,” he said, adding how there was strict security on the sets and to cross the boundary to make it to the star’s vanity was rare.

    “But they were both so sweet, we clicked a few pictures, and there was that,” he added, concluding the story.

    “Later, I was the blower guy again when we shot an ad campaign with Sonam Kapoor,” said Munawar, laughing.

    Read more – Sheheryar Munawar hits back at troll who called him ‘ghareebon ka Bradley Cooper’

    During the interview, Munawar also revealed that he was once interested in becoming a cricketer and practised a lot for it but didn’t pursue it further.

  • Did PEMRA just ban Knorr Noodles and Surf Excel Ads?

    Did PEMRA just ban Knorr Noodles and Surf Excel Ads?

    Yes, it sure did. Pakistan’s Electronic Media Regulation Authority (PEMRA) has banned Pakistani television channels from airing advertisements with Indian actors, characters and talent because of the recent escalation of Indian aggression in occupied Kashmir.

    PEMRA’s notice via twitter

    But wait a minute. How are Safeguard soap, Surf Excel, Dettol, Knorr Noodles and Fogg Body Spray ads Indian? Although PEMRA doesn’t clarify which ads have Indian actors and talent they have also banned ads that have “various products of multinationals , which are either produced in India or carrying Indian characters…” suggesting that the list of products/companies they have provided might have had content produced in India.

    This is the perfect opportunity for ad agencies to pitch to the companies listed since the ban will stay in affect until the ads are replaced by ones produced in Pakistan. PEMRA also says that if TV channels continue to air the ads, legal action will be taken against them and the TV channel’s license can be suspended.