Toyota Indus Motor Company (IMC) achieved a new monthly milestone in March 2022, selling 7,132 vehicles, exceeding the prior record of 7,001 vehicles sold last year in October.
It is pertinent to mention that the manufacturer has established a monthly sales record for the third time in the last eight months, which is a remarkable achievement.
IMC has experienced tremendous growth over almost three decades of competence in producing and marketing Toyota cars in Pakistan. It was also revealed that the recent sales are the biggest since the company’s inception in 1993, for which the business has extended gratitude to its devoted customers.
As consumer demand has grown over time, the corporation has made significant efforts to expand its capacity in order to satisfy the demands for innovative products.
One of the most popular models from Toyota Pakistan is the iconic Toyota Corolla, which is also one of Asia’s most popular automobiles. The latter has been quite successful for decades now, accounting for the best sales.
Due to its relatively faster delivery period than other car brands in Pakistan, the automaker has a broad demand in the nation and appeals to a wider clientele for its durable and trusted offerings.
Reportedly, the Toyota Yaris has a two-month delivery wait as opposed to the Honda City’s four-month delivery period.
In order to maintain quality standards, the firm invests heavily in coaching and motivating its qualified personnel. The corporation places a strong emphasis on corporate ethics along with employee and customer safety.
On the flip side, the corporation may have to raise prices once again due to worldwide logistical issues, rising freight costs, and the depreciation of the Pakistani rupee.
Imported raw materials have become pricier for automakers as the rupee continues to depreciate against the US dollar. As a consequence, IMC said that overall sales may drop by nearly 15 per cent over the coming years.