Pakistan Tehreek-e-Insaf (PTI) has always remained ahead of others when it comes to the use of social media in Pakistan’s political landscape. As for elections 2024, the party has not been given one symbol, in fact, candidates have different symbols now. Making the best of bad circumstances, the party has come up with entertaining campaigns that are enthralling Twitter (now X).
Baingan (desi name for eggplant) is ruling the internet, surpassing all levels of creativity with this campaign. The symbol has been allotted to Alamgir Khan in Karachi and Amir Mughal from Islamabad. The constituency of the former is NA 236 and that of the latter is NA 46.
Election Commission allocated symbol. “ BAINGAN”
Le PTI :#ImranKhanPTI #Election2024 pic.twitter.com/QEYvZODsF4
— فائزہ خلیل (@Mobile_Junkee) January 16, 2024
The chant they have invented is “Ab zulm ka badla baingan se, ab sitam ka badla baingan se.”
اب ظلم کا بدلہ بینگن سے
اب ستم کا بدلہ بینگن سے
بینگن #NA46 #NA236 pic.twitter.com/Osx4ZJPlL1— Dr.Farrukh Javed (@farrukhjaved444) January 18, 2024
The candidates have designed posters of an eggplant in varying ways. Alamgir Khan shared a video of an Indian animated film of a farmer and his wife getting rich by cultivating eggplant in their farm. That has people in fits.
Yeh koi Sadhaaran Bengun nahi hai
Yeh Jadhoohi Bengun haiعمران خان زندہ باد!#na236 #gulshan #johar #CBF #انتخابی_نشان_عمران_خان #ظلم_کا_بدلہ_ووٹ_سے #اب_صرف_عمران_خان #بھاگنا_نہیں_مقابلہ_کرو pic.twitter.com/HNrw2mW3uq
— Alamgir Khan (@AKFixit) January 17, 2024
Alamgir also posted a funny video from a Bollywood film where he showed how the opposition (previously PDM) was seen beaten up by PTI.
یہ نشان چھیننے والی چال بھی انکو مہنگی پڑہیگی
Baingan is Dangerous#ظلم_کا_بدلہ_ووٹ_سے #NA236 #Gulshan #Johar #CBF pic.twitter.com/BCOY2H0W9U— Alamgir Khan (@AKFixit) January 18, 2024
Amir Mughal also posted about how baingan will be seen everywhere as he posted a picture of a baingan being placed among flowers.
اسلام آباد گاڑیوں میں اب بینگن
اب ظلم کا بدلہ بینگن سے
اب ستم کا بدلہ بینگن سے
NA_46 اسلام آباد عامرمسعودمغل
Na_236 کراچی عالمگیرخان@AKFixit #اب_ظلم_کا_بدلہ_بینگن_سے#اب_ستم_کا_بدلہ_بینگن_سے pic.twitter.com/SzVm4fNTne— Aamir Masood Mughal عامر مسعودمغل (@aamirmughalpti) January 15, 2024
An internet user even used a clip of the army chief along with ex-Prime Minister Shehbaz Sharif to promote Baingan.
NA-236
CANDIDATE:Alamgir Khan
SYMBOL: pic.twitter.com/o5oIMtqAtg— Hijacked pakistan (@MindfulCritique) January 17, 2024
Another user showed his appreciation for baingan by making it a part of his salad with PTI engraved in it.
ہر چیز سائڈ پر،
بینگن چھا گیا ہے ہر طرف۔
محترم بینگن شریف۔ pic.twitter.com/K7ZK8Qkcf6— Arslan Baloch (@balochi5252) January 18, 2024
Netizens used a clip of the Pakistani drama where a mother was telling her daughter about the benefits of baingan from making the skin glow to bone strength.
NA 46 and a few others. InShaAllah Baingan Party on Feb 08-2024. pic.twitter.com/TtywWBKKsq
— Amna Chaudhry (@AmnaCha73339796) January 18, 2024
Arsalan Khan, a twitter user, incorporated all the symbols including vegetables in a video of a man relating his recipe of making eggplants.
Aise bana ne ka #Baingan ko Baingan Raja. #PTINA236 #انتخابی_نشان_عمران_خان pic.twitter.com/L7jf7CDGEc
— Arsalan Khan (@TheArsalanKhan2) January 17, 2024
A user even shared the picture of a baingan and rhymed his chant as, Baingan stands tall, a symbol for all.
Baingan stands tall, a symbol for all, in every dish it’s a win, let your vote begin! #NA236 #Elections2024 @AKFixit pic.twitter.com/nTRsBCiRE2
— Sundus (@SundusMehmood) January 16, 2024
Twitter is enjoying the new trend of #voteforbaingan as a user commented: “I bet they’re regretting giving him the baingan symbol. This is hilarious.”
I bet they’re regretting giving him the baingan symbol.
This is hilarious. https://t.co/b6YXggcWYX— Cappuccino. (@drac0_d0rmiens) January 15, 2024
A user even tagged Alamgir Khan and said he better has a feast of dishes having baingan at his constituency.
How can you not enjoy these @AKFixit you need to have Baingan Dawat at NA236 https://t.co/kw3I9rlLTs
— Awab Alvi (@DrAwab) January 15, 2024