Tag: betting companies found virtual support during perth test

  • Government takes notice of virtual advertising of gambling companies during Perth Test

    Government takes notice of virtual advertising of gambling companies during Perth Test

    Pakistan government has taken notice of virtual advertisements of gambling companies in the Australia Test series on December 6 on Wednesday.

    The Ministry of Information and Broadcasting has taken notice of surrogate virtual advertising in the Perth Test, issuing a notice yesterday. The notice has been issued to several institutions including the Pakistan Cricket Board (PCB), Pakistan Television Corporation (PTV), and Pakistan Electronic Media Regulatory Authority (PEMRA).

    Surrogate advertising and gambling companies are banned in Pakistan.

    There were no advertisements on the field while the Test was being played, but in Pakistan, the broadcast of the match on state TV showed advertisements of gambling companies, via virtual advertising in which ads are placed with the help of software.

    The Ministry of Information and Broadcasting, expressing displeasure, has urged PTV and the Board to strictly implement the ban.

    The notice states that despite the government’s ban, the logos of betting companies were on air on TV, asking that the matter be investigated.

  • Surrogate advertising companies found ‘virtual’ support during the Perth test

    Surrogate advertising companies found ‘virtual’ support during the Perth test

    Surrogate advertising companies got ‘virtual’ support during the Perth Test between Australia and Pakistan on Wednesday. Several logos were seen on TV broadcasts that were not present on the ground and were displayed by software.

    The Pakistan Cricket Board (PCB) has distanced itself from the matter by terming it a matter between the host board and the broadcaster.

    It is important to note that gambling is legal in Australia. Advertisements of betting companies continue to be posted on the boundary. However, the word “Bet” was spelled with an A in place of the E in the advertisements shown on the ground.

    On contacting the stadium resources, it was found that no logo was painted on the ground. After investigation, it was revealed that software was used to make virtual advertising possible.

    Advertisements appeared to be completely painted on the ground but in reality, they were not. Shadows of the players were also shown falling on them but this did not happen. Interestingly, when the entire ground was shown on TV, there was no logo.

    The spokesperson of PCB said, “Agreements with sponsors in matches outside the country are under the discretion of the host board, and we cannot do anything about it.”

    Regarding virtual advertising, he said if this has happened, it is the broadcaster’s problem and not ours.