Tag: Brand Launch

  • Sanam Jung launches fragrance line with three scents

    Sanam Jung launches fragrance line with three scents

    After ruling the morning show scene for years, Sanam Jung has turned entrepreneur launching her own fragrance line called Sanam Jung Fragrances.

    Read more – ‘OohLala’: Shahid Afridi launches new range of skincare products

    Sharing the news on social media, the actor gave a glimpse of her first collection, discussing her obsession with perfumes and how excited she is about her new venture.

    “So there you have it, I have introduced my own fragrance line,” said Sanam. “I’ve always been a perfume connoisseur, and launching my own fragrance collection was a lifelong ambition of mine.”

    “Sanam Jung Fragrances has finally arrived!”

    Jung further said: “To inaugurate this venture I have created three scents that have been able to truly capture my essence and all that I love about perfumes now all you have to do is try them out.”

    Jung also thanked everyone who helped her in launching the product and those who helped design the campaign.

    The three perfumes in the collection include Mystic Fall, Heavenly Divine and Forever Crush. Sanam also described the scents in detail on her website.

    “Lasting in women’s perfumes is always an issue and that’s exactly the problem my Mystic Fall perfume fixes. Its beautiful woody and floral notes create a hypnotic scent that simply doesn’t fade,” said Sanam while talking about Mystic Fall.

    Describing Heavenly Divine, Jung said: “I designed this perfume to be a sharp hit of fruits and essence. It’s refreshing notes of peach, rose and vanilla deliver an aromatic aroma perfect in every way.”

    Meanwhile, Forever Crush “is a nice, light scent. A fragrance that communicates glamour in a subtle way. Forever Crush has been designed with the softest floral elements that deliver a truly unique scent.”

    Sanam Jung Fragrances are not yet available in stores but those interested can visit the brand’s website to place their order.

  • ‘OohLala’: Shahid Afridi launches new range of skincare products

    ‘OohLala’: Shahid Afridi launches new range of skincare products

    Shahid Afridi has become the latest celebrity to jump the bandwagon and launch a range of skincare products. Earlier, Aijaz Aslam, Ayesha Omar, Waseem Badami and Shoaib Malik had launched their own respective skincare lines.

    Announcing the news on social media, Afridi shared that the new line, from the world of Hope Care, is named ‘Ooh Lala‘.

    “Ooh Lala offers premium quality personal care products for both men and women so they feel confident and shine like a star,” added Lala.

    The promotional video for the line features Afridi himself as he uses the different products to groom himself.

    https://twitter.com/SAfridiOfficial/status/1374303652286885890?s=20

    Meanwhile, sharing the promotional video on Instagram, the former captain of the Pakistan Cricket Team said: “I have always believed that whatever I am today is because of my parent’s blessings and the love of my fans. My fans bring meaning to my life.”

    “That’s the reason whatever I do on-the-field or off-the-field, I try to give something to my fans and countrymen,” he added, sharing that the personal care products will give both men and women the confidence to “shine like a star”.

    Besides this new skincare line, Afridi also has a clothing brand ‘Hope Not Out’.

    The Hope Not Out assortment features comfortable and cosy daily wearable denims, sweatshirts, graphic t-shirts, polo shirts and more. The brand’s motto is to make premium quality clothes in Pakistan “while giving back to the community, returning to the roots and help in creating a greater team that provides the perfect platform for people to grow and providing hope for all”.