Tag: campaign

  • Noor’s friends start GoFundMe campaign for a strong legal team

    Noor’s friends start GoFundMe campaign for a strong legal team

    Social media is enraged after the brutal murder of Noor Mukadam in Islamabad. Amid all the different stories done by various news outlets, what people want right now is that the authorities punish her murderer, Zahir Jaffer.

    Noor’s friends and friends of her family have started a GoFundMe campaign to raise funds to hire a strong legal team to bring Noor’s killer to justice.

    “As friends of Noor and friends of her family, we cannot watch her life flicker out without getting justice. Zahir Jaffer comes from an extremely well-connected and wealthy family. He and his parents have already secured legal representation from the best lawyers in the city, and they have the resources to fight this battle endlessly,” GoFundMe campaign for Noor stated. 

    “We, as friends of Noor, are launching this campaign so that as her family grieves their beautiful daughter, they do not have to carry the additional burden of worrying about how they will afford the legal representation they need for bringing Noor’s killer to justice,” it added.

    The money raised through this campaign will be used to fight Noor’s case. “Going by past experience, this will likely be a lengthy process, spread over multiple stages of litigation. Our total has been calculated to account for all of this, and all proceeds raised through this platform will be used to directly fight Noor’s case.”

    The campaign aims to use the remaining funds (if any) for the victims of domestic violence. “In the event that any funds remain, they will be directed to aid victims of domestic violence.”

    You can donate here: https://gofund.me/e18511f7

  • ‘Why do we want the models to be white and sultry,’ Zara Shahjahan on fake beauty standards

    ‘Why do we want the models to be white and sultry,’ Zara Shahjahan on fake beauty standards

    Pakistani fashion designer, Zara Shahjahan, called out social media users over demeaning comments related to beauty standards.

    The designer explained how she and her team were left with no choice but to hire models from Turkey. “Let’s talk about these pictures. So I had a shoot in Turkey. My team left a day earlier and the day me and the model had to leave, Turkey announced 15 days of quarantine. We were left with no choice but to hire models from there,” she wrote in a social media post.

    Sharing a picture of a model from her recent campaign, she wrote, “I tried to find girls who look South Asian and finally found these two very stunning Mexican models who flew from LA for the campaign. We were very happy, the campaign look really beautiful and we launched, but what happened after is quite disturbing.”

    Read More: Generation joins Ali Xeeshan’s campaign to raise breast cancer awareness

    “These pictures started getting a lot of hate. ‘They look like maids’ is one comment which disturbed me the most,” the designer added.

    “Are we these people? Why do we want the models to be white and sultry?” Zara questioned.

     She concluded her post by thanking God for her loyal customers, “Thankgod for my loyal customers who know my brand and the collection was sold out but I don’t seem to get the irritation of a lot of women to these two pictures.”

  • TikTok launches new video competition in Pakistan

    TikTok launches new video competition in Pakistan

    TikTok has announced a competition for its users in Pakistan for the first time. Contestants can participate in the competition ‘1 Million Audition’  by sending creative videos.

    The #1MAuditionPK campaign started on January 6 and will continue till January 22. The campaign invites all TikTokers to showcase their creative streak, across various talent categories.

    TikTokers in Pakistan will have to use the #1MAudition hashtag for the campaign. They can also add the category in which they would like to compete such as #1MAComedy, #1MATalent, #1MASing&Dance.

    There will be nine winners in each category. Winners will be selected based on video quality and engagement on the video. The final winners will be announced on January 22.

    TikTok will gift a voucher worth US$1000 to one winner in each category. The runner up in each category will get an $800 voucher and while the second runnerup will receive $500. 

    This campaign was launched in 2018 in many other countries by TikTok.

    As per a press release, the move is aimed to encourage and promote creative expression in Pakistan.