At Apple’s Worldwide Developers Conference (WWDC), on May 6, the tech giant unveiled a new MacBook Air model.
The MacBook Air is Apple’s most popular notebook, and the new design is expected to improve Mac sales in the coming quarters.
As per Canalys, the Mac product line has been growing substantially in recent years, with shipments increasing by nearly 28 per cent in 2021 vs just under 15 per cent for the total market.
Apple’s Mac lineup has witnessed increasing sales, owing to the pandemic forcing people to buy laptops to work or go to school from home, as well as Apple’s decision to using its own CPUs rather than Intel’s, which has considerably extended battery life.
The new MacBook Air is still a slim and light laptop, weighing in at 2.7 pounds, but it has a new style that includes a continuous thickness rather than the tapering wedge form that has been popular in recent years.
The M2 chip, which was revealed Monday and would be quicker and more power-efficient than Apple’s previous chip, is at its heart. It comes with two USB-C Thunderbolt ports for connecting monitors and peripherals, as well as a headphone jack and a MagSafe magnetic charging connector.
The 13.6-inch screen has been somewhat increased, but there is now a cutout around the camera, similar to the notch on iPhones. The videoconferencing camera has been improved to provide better colour and quality.
Apple’s conventional silver, grey, and gold tones, as well as a new matte black called Midnight, are all available on the new model.
Pricing
The new MacBook Air costs more than the previous model, starting at Rs242,000 ($1,199) vs Rs200,000 ($999) for the previous model, which is still on sale. The most powerful configuration costs Rs503,000 ($2,499).
In recent weeks, the company has had difficulty maintaining Macs in stock due to substantial production disruptions caused by Covid lockdowns in Shanghai, China.
A 13-inch MacBook Pro was also unveiled, but it was not ready for testing on Monday. Both new MacBooks will be available in July, according to Apple.
