Tag: election campaigns

  • Social media campaigns for general elections; Hit or miss?

    Social media is heavily flooded with election-related content as the country is heading towards poll in less than two weeks. All the major political parties and even independent candidates have released songs and campaigns on social media to impress the audience with catchy tunes.

    For us, the Haqooq-e-Khalq Party takes the trophy. Ammar Ali Jan’s “Loudspeaker” is riveting and hits all the right chords. “Haqooq-e-Khalq hai awaz muzdooron aur kisanaon ki” ticks the boxes of aims and ambitions needed to be a part of a manifesto.

    Ammar’s social media team is also venturing into using popular songs as they put famous Punjabi song like “Teer te taj” as a background score to appeal the voters of all backgrounds.

    Using the pun of “Tera Mera hai Pyar Amar” is quirky and smart on their part.

    Using Inqilab by Waqas Akram Chaudhary is a win in every possible way.

    Following Ammar Jan’s effort is the PTI, the party without a symbol. Their campaign is screaming creativity as they have got their songs made separately for the symbols allotted to them be it a fork (kaanta) or a radio.

    Saif ur Rehman is a contesting election from NA 235. He incorporated a Bollywood song ‘Kaanta laga’ for his campaign. It is hilarious and attention-grabbing at the same time.

    Khurram Sher Zaman’s dhool from NA-241 incorporates Bollywood’s ‘Mohabbatein’ in a creative way.

    Usman Dar’s mother Rehana Dar is contesting on PTI’s ticket under the symbol of baby cot for which they have twisted Arif Lohar’s party song, “Aa tenon mouj karawan” seamlessly as “Maan tujhe Salam”.

    Former Chief Minister Pervaiz Elahi’s wife Qaisera Ilahi is now contesting in his place for which Mazhar Rahi has sung an upbeat song.

    Folk singer Malko’s ‘Nak da Koka’ went viral for his one verse about “Qaidi 804”. This prompted him to sing part two, titled ‘Murshid’, dedicating it to Imran Khan. This went on to create a spree of songs, all dedicated to PTI, acquiring millions of views.

    The popularity of this song influenced PML-N to make a rip-off for their party’s election campaign.

    https://youtu.be/sJGK1aPfmYs?si=kpnrImL1ANlPXIhk

    ‘Umeed se Yakeen Tak’ is slowly growing on the people.

    Another rip-off of Malko’s ‘Chas Bari Aye Ae’ is groovy all thanks to the original song.

    https://youtu.be/xiqx-wjnBaE?si=8N2-IjE_UnnkhMc-

    N-League deserves the credit of having an integrated campaign as a YouTube channel is dedicated to songs but most are just rip-offs.

    Pakistan People’s Party has recently released a newer version of their widely popular ‘Utho Utho’.

    ‘Chuno Nayi Soch Ko’ has all there needs to be to appeal to gen-z audience and all the elements of a catchy election campaign.

    PPP is not using this song in jalsas anymore but we found a hidden gem with the name of ‘Jiyalay Teer Chala’ on YouTube. It is not just uber-cool but has all the potential for mass appeal.

    In a nutshell, the campaigns are in full swing and all the parties are trying their best to have more reach but our observation says that the one that explores more mediums and does not hesitate in experimenting manages to gather more ears and eyeballs.