The Election Commission of Pakistan (ECP) has officially communicated with the Pakistan Electronic Media Regulatory Authority (PEMRA), seeking strict action against media channels found violating the established code of conduct for the upcoming February 8 polls.
The letter explicitly points out the airing of voting surveys by certain media channels. This practice, as per the ECP’s Code of Conduct for National Media, is prohibited under Clause 12.
According to Clause 12, individuals working in print, electronic, and social media are prohibited from obstructing the election process and are required to display accreditation cards provided by the Election Commission.
The ECP emphasized that both print and social media should refrain from conducting polls and surveys at polling stations or constituencies. The electoral watchdog stated that such activities have the potential to influence voters’ free choice and may disrupt the electoral process.
The letter stated, “Given the seriousness of this issue, I am directed to state that PEMRA shall take prompt and appropriate action against the electronic media channels in strict alignment with Clause 12 of the Code of Conduct for National Media. A compliance report in this regard be also shared with this office as soon as possible for placing it before the Election Commission.”
The ECP’s comprehensive 18-point code of conduct for media during elections includes provisions preventing the dissemination of content that reflects opinions prejudicial to the sovereignty, uprightness, or security of Pakistan. It also prohibits statements that could harm national solidarity or create a law and order situation.
The regulatory framework extends to personal attacks on candidates or political parties in media content, mandating that any allegations should include comments from both sides. Monitoring responsibilities are delegated to Pemra, Pakistan Telecommunication Authority, Press Information Department, and the Cyber Wing and Digital Media Wing of the Ministry of Information and Broadcasting.
The ECP further emphasized that these authorities are accountable for monitoring political parties’ and candidates’ coverage during election campaigns through electronic channels, print, and social media. Details of payments made by political parties and candidates must be submitted within 10 days after the poll day.
The Election Commission of Pakistan warns that, in case of any violation of this Code of Conduct, it reserves the right to withdraw accreditation from individual journalists or media organizations. The authority to determine violations also rests with the electoral body. The media is also prohibited from airing unofficial results of a polling station until one hour after the close of the poll during the polling process coverage.
