Producers of honey rejoiced as an export deal saw the first shipment of Pakistani honey heading for Malaysian shores. This sweet deal is expected to open up new destinations for Pakistan’s honey. Any further developments will help Khyber Pakhtunkhwa (KP) the most, as the industry is primarily focused on the province.
This deal was negotiated and supported by the Pakistani High Commission in Kuala Lumpur, which has made it the second of its kind in recent history. The first one was negotiated by the Pakistani High Commission in Kenya to support tractor sales in East Africa. These activities by the High Commission are a reflection of Commerce Minister Jam Kamal, who has been advocating for the export of commodities such as cotton, sugar, tractors and, most recently, honey.
As it stands, Pakistan ranks 34th in the export of honey, a position hardly anyone could envy.
Historically, Pakistan’s honey has always been destined to be shelved in stores that are primarily located in the Middle East. This expansion into a new market spells great news for the 60,000 honey farms that call KPK home as they expect to boost export levels.
The value of all traded honey in 2022 sat at $2.69 billion, with China leading the export race at $254.2 million. If Pakistan’s producers manage to secure additional deals, they can expect to scale up the scope of their operations, as there will be a large inflow of foreign reserves.
These foreign reserves will be critical for businesses involved in the production of honey. This is because the majority of these honey-producing farms are located in rural areas where income tends to be generally low. However, the same jar of honey can fetch a better price in foreign markets, which is especially beneficial to businesses located in economically depressed areas of the country.
The signing of export deals by foreign importers and Pakistani honey businesses will undoubtedly create employment opportunities, as the increased demand for honey will incentivise farms to scale up production by hiring labour.
This is especially beneficial for KP, where the farms are predominantly located. This could help reduce the unemployment rate in the province, which rests at an uneasy 8.8 per cent.
The export to Malaysia is also a great safety net for honey producers in Pakistan because if the Middle East decides to cut back on honey imports, the effect will not be as pronounced. This is just another example of why diversification of trade is always beneficial.
Transport businesses are also eyeing the deal as a positive step.
If this batch of exports garners more international customers, the local transport sector could see more activity in the coming months. Likewise, businesses lining the route from KP to Karachi port.









