Tag: Huda Beauty

  • Huda Beauty’s founder willing to risk her business for truth and justice

    Huda Beauty’s founder willing to risk her business for truth and justice

    Huda Kattan, the founder of Huda Beauty, posted a video on December 11, stating that she will “not be intimidated” by the backlash she has faced for speaking up against Israeli atrocities in Gaza.

    “I am speaking on behalf of humanity, and I will not be intimidated,” Kattan said in her video.

    “We can’t be afraid to lose anything; we have to trust the process. If we lose something, something else will come to us the right way because we are doing good work — I believe that wholeheartedly,” she said.

    She also asserted that she is willing to risk her business for what’s right and fair.

    “I am willing to risk my entire business, everything that I have on that, in search of the truth and justice,” Kattan stressed.

    “I’m not antisemitic; I’m not anti any people and never will be. I stand against that,” Kattan added, pointing at the attempts being made to redefine terms related to genocide and that Israel is jeopardizing Jewish people.

    @hudaheidi #freepalestine #fyp #foryou @Huda Beauty @Huda ♬ كلام عينيه – شيرين

  • Despite calls for her removal from Sephora, Huda Beauty donates one million dollars to Gaza

    Despite calls for her removal from Sephora, Huda Beauty donates one million dollars to Gaza

    Huda Kattan, the brains behind the successful beauty brand ‘Huda Beauty’, has consistently raised her voice to end the ongoing genocide in Gaza. The beauty mogul went viral a few weeks ago when she shut down an Israeli supporter who threatened to boycott her products.

    “I don’t want blood money,” Huda fired back.

    Since then, Israeli supporters are circulating a petition to attempt to remove Huda Kattan’s products from beauty giant retailer Sephora. But despite the backlash, Huda Beauty announced on its Instagram account that the brand was donating one million dollars to humantarian organisations in Gaza.

    “it’s been A MONTH of immense suffering in Gaza, and unfortunately things are getting worse.

    It’s important that we always stand on the side of the oppressed & use our platforms to shed light on any injustice. We cannot stand by and pretend like this is not happening.

    Our Huda Beauty brands, including Huda Beauty, Kayali and WISHFUL will be donating $1 million to humanitarian organisations in Gaza.

    This is only because of you that we are able to make this donation, so thank you for your support. Together we can bring change.”

    Social media users applauded Huda’s heroic stance.

  • Gaza supporter Huda beauty tells off Israeli who threatens to stop buying her products

    Gaza supporter Huda beauty tells off Israeli who threatens to stop buying her products

    Beauty mogul Huda Kattan has given us yet another reason to purchase her products.

    The owner of Huda Beauty has been sharing videos of Gaza, spreading awareness of the genocide inflicted by Israel.

    Among the comments was an Israeli woman, threatening to stop buying her products if Huda kept affirming her pro Palestine stance. To which the beauty mogul responded: “I don’t want blood money.”

    Twitter users lauded Huda Kattan’s blunt response to the Israeli commenter who claimed people from Gaza have no money.

  • Huda Kattan does not want to endorse unrealistic beauty standards

    Billionaire make-up mogul Huda Kattan has urged people to stop using photoshop and look beyond unrealistic beauty standards by sharing an over-edited version of a picture from the campaign of her newly launched beauty line GloWish to show what the picture would have looked like after editing.

    “We’ve had ENOUGH of the over-editing, photoshop and not showing enough realness!!! So we thought we’d look in the mirror and start with ourselves,” she wrote in the caption of the post.

    “Here is a not so, ‘perfect’ photo from our GloWish campaign shoot and I thought it would be really interesting to show you guys what it would have looked like had we chosen to photoshop and try to sell unrealistic beauty expectations,” she added.

    Huda Kattan has launched a third beauty line entitled GloWish which consists of everyday makeup essentials.

    Earlier, this year in April she said that she has “had enough” of filters and photo editing, as they have warped modern beauty standards into something “unrealistic”.

    In 2018, Pakistani superstar Mahira Khan requested  Zara Shahjahan to not photoshop her pictures from the shoot as she endorses the idea of embracing natural beauty standards.

  • Huda Beauty says she has had enough of filters, edited photos

    Huda Beauty says she has had enough of filters, edited photos

    Billionaire make-up mogul Huda Kattan has said that she has “had enough” of filters and photo editing, as they have warped modern beauty standards into something “unrealistic”.

    Kattan – popularly referred to as Huda Beauty – is calling for greater transparency when photos have been manipulated through editing and filters.

    The 37-year-old make-up blogger wants the public, influencers and beauty brands to highlight when pictures have been enhanced – through a hashtag or disclaimer that makes it clear when a photo has been digitally altered, saying that without this people are being sold “lies”, which can have the detrimental effect of damaging their self-confidence and self-esteem.

    Read more – ‘I really like my skin’: Syra Yousuf hits back at trolls

    According to a survey by Girlguiding, more than a third of girls and young women refuse to post pictures of themselves unless they’ve changed aspects of their appearance – typically with editing and filters.

    Speaking to Sky News, Huda said: “I look at my daughter – she’s nine – she thinks it’s normal to use filters and I don’t like that. Is she going to grow up in a world where people are honest? Could that possibly happen? Is that too much to ask?”

    “I’ve had enough,” added the makeup mogul. “When are we going to start being real? If I was scrolling through social media and I saw [a disclaimer], I would feel better about myself… because I would know there were experts involved to make this photo/person look the best they can.”

    Huda clarified that she does not have a problem with the use of filters, saying that they are problematic only when you fail to “recognise the person”.

    She says that is when they create “unrealistic, unhealthy standards” that need to be challenged.

    Kattan further said that she has personally committed to not using any filters on her skincare social media account.

    A household name in the world of makeup, Huda started her cosmetics line Huda Beauty in 2013. As her online presence grew, so did her company – which Forbes valued at over $1bn (£800m) in 2018.

    The make-up artist and entrepreneur left the finance world for make-up eight years ago because she felt “ugly”. Transforming her face, she says, was her way of fitting in. But in the ’90s – this was through make-up, not technology.

    “When I first got into make-up, I felt ugly. It was a tool that made me feel complete, worthy,” said Huda. “I felt there was something lacking in me that lacked beauty… and if I put concealer on, foundation, changed my brows, put tonnes of mascara on that somehow I would look and feel better… but I was wearing a mask.”

    Fast forwards a few years and the rise of filters on apps like FaceTune, Snapchat and Instagram have radically changed the game. Now, within the press of a button, users can take pictures that create the effect of physical make-up. This form of augmented reality allows users to radically change the appearance of their face – with typical options allowing users to achieve a contoured face, tanned and flawless skin, plumper lips, voluminous eyelashes and brightly coloured eyes.

    “Airbrushing, Photoshop and filters have morphed beauty standards into something that is so unrealistic,” said the makeup artist, adding: “[These levels of] beauty are never really attainable. You will always need to use something else – that’s the danger.

    Acknowledging her role in the problem, Huda said: “Some people say I’m part of the problem – fair. There was a time I had too much Botox, too much fillers… I am a part of a big problem, and I admit that. I’m also stuck in this revolving door, stuck in this never-ending game.”

    Kattan said that she now wants to be part of the solution – and claims she is speaking out as it is time to “break that habit” of overthinking how we look in pictures.

    She wants all people – men and women alike – to move towards the “powerful” place of “self-acceptance”.

    She admits it is a “long journey” – but one she will keep fighting.

    “I’m in contact with a lot of founders (of beauty brands) and have asked them to join me… and I haven’t got any response from them,” said Huda. “I’m hoping to put more pressure on them. I haven’t got a response just yet.”

    “I don’t know what everyone is so afraid of,” added the makeup artist.

  • Mangoes sent to Huda Beauty’s sister by President Zardari

    Mangoes sent to Huda Beauty’s sister by President Zardari

    Mango season has officially begun and some lucky fellows have already started receiving their mango paitis straight from the farms.

    Huda Kattan’s sister Mona Kattan received her box of mangoes from Bilawal House Karachi, with compliments from President Asif Ali Zardari and his children Bakhtawar, Aseefa and Bilawal. Mona shared her excitement of receiving the boxes of mangoes on her social media.

    According to the greeting card, the mangoes are grown naturally at farms in Tando Allahyar.

    Read more – On Benazir Bhutto’s birthday, here are her favourite things

    Bakhtawar is reportedly good friends with the Kattan sisters.

    Bakhtawar and Huda

    Huda is an Iraqi-American makeup artist, beauty blogger, and entrepreneur. She is the founder of the cosmetics line Huda Beauty. According to Forbes, her net worth is $610M.