Atlas Honda has revealed its first electric motorcycle, the Honda ‘BENLY e’, during a ceremony at the Sheikhupura plant to mark the company’s 60th year of operation in Pakistan.
Although the company did not specify the rollout date, Noriaki Abe, Chief Officer of Motorcycle and Power Products at Atlas Honda, announced that the Honda BENLY e will undergo test marketing.
The launch event emphasised the company’s commitment to delivering quality products based on market feedback.
Abe highlighted the integral role Honda products play in the daily lives of many Pakistanis, noting the significant contributions of the joint venture between Atlas Group and Honda Motor Company since 1963.
Meanwhile, Shinji Aoyama, Executive Vice President and COO of Honda Motor Company, expressed Honda’s readiness for the evolving mobility industry.
Saquib H. Shirazi, President and CEO of Atlas Honda, shared insights into the company’s achievements, including a 95 per cent localisation of its product line and the development of an extensive network of local auto parts manufacturers and dealers, generating employment for over 150,000 individuals.
Despite challenges in the motorcycle industry, such as a 5 per cent month-on-month and 11 per cent year-on-year decline in sales in October, Atlas Honda Limited reported a remarkable 152 per cent increase in net profit for the first quarter of the fiscal year 2023–24.
The growth was attributed to robust sales and additional income. Overall, motorcycle sales for the first four months of the fiscal year experienced a 10 per cent year-on-year decline to 371,000 units, influenced by higher bike prices and reduced consumer purchasing power.