Tag: iPhone 15 Ultra

  • Apple is not replacing iPhone 15 Pro Max with iPhone 15 Ultra: Leaks

    Apple is not replacing iPhone 15 Pro Max with iPhone 15 Ultra: Leaks

    According to a recent report by Bloomberg’s Mark Gurman, Apple’s flagship smartphone for this year is expected to be named the iPhone 15 Pro Max rather than the previously speculated iPhone 15 Ultra. The upcoming iPhone lineup will also comprise the standard iPhone 15, iPhone 15 Plus, and iPhone 15 Pro models.

    Gurman had previously hinted at the possibility of Apple using the Ultra branding for its highest-tier iPhone, akin to the Apple Watch Ultra. However, this nomenclature shift is more likely to be reserved for the anticipated iPhone 16 Ultra, featuring a larger 6.9-inch display, slated for next year. 

    For the time being, it seems that the Pro Max branding will persist for at least another year.

    As for the iPhone 15 Pro Max, it is rumoured to introduce several notable enhancements, including an advanced telephoto lens offering up to 6x optical zoom, a substantial upgrade from the 3x limit seen in the iPhone 14 Pro models. 

    Additionally, the device is expected to feature a titanium frame, a customizable action button, a speedier A17 Bionic chip, slimmer bezels, support for Wi-Fi 6E, and more. Pricing for the iPhone 15 Pro Max is rumoured to begin at $1,199 in the United States, marking a $100 increase compared to its predecessor, the iPhone 14 Pro Max.

    Apple is scheduled to unveil its iPhone 15 series during the “Wonderlust” event on Tuesday, September 12, commencing at 10 a.m. Pacific Time. Stay tuned for comprehensive coverage of Apple’s announcements, including on-site reporting from the iconic Steve Jobs Theatre.

  • Apple reportedly plans to launch a pricier iPhone ‘Ultra’ next year

    Apple reportedly plans to launch a pricier iPhone ‘Ultra’ next year

    Apple has traditionally released four iPhone models annually — Mini, Standard, Pro, and Pro Max. However, last year the Mini was replaced with a Plus model and this lineup is expected to remain the same this year.

    According to a report from Mark Gurman at Bloomberg, Apple plans to revamp its lineup in 2024 and introduce an iPhone Ultra, which is said to be a top-of-the-line device more powerful than the Pro Max. This means that the iPhone 16 series will feature this new model from the Cupertino-based company.

    According to recent reports, the highly anticipated iPhone Ultra model will not replace the Pro Max in the current iPhone lineup. Instead, both the Pro Max and the new Ultra model are expected to be part of the next year’s iPhone offerings.

    The iPhone Ultra, rumored to feature a titanium build, offers a distinct selling point in a market dominated by devices built with alternative materials. While the use of titanium is expected to bring a premium feel to the device, it may also result in a higher price point.

    In addition to its superior build, the iPhone Ultra is expected to come equipped with several hardware upgrades, including improved camera capabilities, a faster processing chip, a larger display, and possibly a portless design, eliminating the need for a Lightning or USB-C port. These cutting-edge features position the iPhone Ultra as a standout device in a highly competitive market.