Tag: iPhone SE

  • Is the iPhone SE 2022 a major flop?

    Is the iPhone SE 2022 a major flop?

    Apple is limiting the production of its recently launched ‘budget’ smartphone, the ‘iPhone SE 2022’ owing to lower-than-expected demand. The tech giant has urged suppliers to reduce the manufacturing of the iPhone SE, by roughly 2 million to 3 million devices, or about 20 per cent of initial booking orders.

    In fact, the iPhone SE is still not as well-known as Apple’s higher-priced iPhones. According to research, from its launch through Q4 2021, the 2020 edition of the iPhone SE contributed to only 12 per cent of total iPhone sales.

    It is worth mentioning that Apple also slashed orders for AirPods by around 10 million devices for the current year.

    The 5g enabled iPhone SE is marketed by the company as an alternative for the premium devices from Apple. However, its price tag of Rs105,238 (excluding PTA charges) still seems surprising as compared to the earlier SE model which was offered with a lesser price tag of Rs72,520 (excluding PTA charges).

    Read more: Apple to offer subscription-based service for selling iPhone, iPad, MacBook

    According to Nikkei, the drop in production is a result of the Ukraine crisis and inflation’s detrimental influence on the demand for gadgets.

    Following Russia’s invasion of Ukraine, several major IT companies, including Apple, ceased sales in the country. The United States, the European Union, Japan, South Korea, and Taiwan have all slapped economic sanctions on Russia, causing supply chain disruption and raising inflation concerns.

  • As economies fall, Apple ‘quietly’ launches new, only $399 iPhone

    As economies fall, Apple ‘quietly’ launches new, only $399 iPhone

    Apple has “quietly” — without fanfare — unveiled a new entry-level iPhone, aiming to appeal to consumers facing a suddenly bleaker economic backdrop.

    The updated iPhone SE will start at $399, or less than half the price of its flagship devices, and be available for order as of today (Friday) in more than 40 markets.

    Apple made the announcement in a statement, forgoing the normal splashy product launch events of the past few years.

    https://www.youtube.com/watch?v=SQIbeAk-bFA

    The screen is on the small side for smartphones, measuring 4.7 inches diagonally — bigger than the first-generation iPhone SE but smaller than the newest phones — yet boasts high-definition graphics for rich visuals.

    Apple trimmed coasts by leaving out some of high-end features such as facial recognition, giving iPhone SE a fingerprint sensor and a home-screen button which fans will remember from previous generations.

    While the iPhone had been in the works for months, the launch comes amid a pandemic-induced economic slump which has hammered the smartphone market and hit consumer sentiment.

    “It is incredibly fortuitous timing,” said Bob O’Donnell, analyst with Technalysis Research.

    “This is the exactly the phone a large percentage of people will want. It’s hard to justify spending $1,200 on a smartphone in this economic climate, yet people still depend heavily on their phones and a lot of people want to upgrade.”

    O’Donnell said the new device is also likely to appeal to consumers seeking a small-format handset, and in countries where consumers may have not been able to afford iPhones.