Tag: #lawn

  • Make lawn great again; Twitter wants designers to make normal lawn suits

    Make lawn great again; Twitter wants designers to make normal lawn suits

    Summer is almost here, bringing with it blazing hot weather, skyrocketing bijli bills, mosquitoes and houseflies.
    At least we have lawn to look forward to. Well, we USED to have lawn to look forward to.

    Over the years, lawn suits have progressively become heavily embroidered concoctions, leaving the simple and light lawn jora a memory of our distinct past.

    And consumers have had enough of it.

    In a recent tweet, Zunaira Inam khan, the wife of actor Usman Mukhtar, expressed frustration with current summer lawn designs. She questioned whether desi designers still understand the true purpose of lawn clothing, emphasizing the need for light and cooling options during the hot summer months. “‘
    Her tweet expressed disappointment the prevalence of overly embroidered suits accompanied by organza dupattas and intricate designs that resemble jigsaw puzzles.

    Twitter was quick to agree. Some users also pointed out that the suits have become more expensive. Others were unhappy with the convoluted designs.

  • ‘Why do we want the models to be white and sultry,’ Zara Shahjahan on fake beauty standards

    ‘Why do we want the models to be white and sultry,’ Zara Shahjahan on fake beauty standards

    Pakistani fashion designer, Zara Shahjahan, called out social media users over demeaning comments related to beauty standards.

    The designer explained how she and her team were left with no choice but to hire models from Turkey. “Let’s talk about these pictures. So I had a shoot in Turkey. My team left a day earlier and the day me and the model had to leave, Turkey announced 15 days of quarantine. We were left with no choice but to hire models from there,” she wrote in a social media post.

    Sharing a picture of a model from her recent campaign, she wrote, “I tried to find girls who look South Asian and finally found these two very stunning Mexican models who flew from LA for the campaign. We were very happy, the campaign look really beautiful and we launched, but what happened after is quite disturbing.”

    Read More: Generation joins Ali Xeeshan’s campaign to raise breast cancer awareness

    “These pictures started getting a lot of hate. ‘They look like maids’ is one comment which disturbed me the most,” the designer added.

    “Are we these people? Why do we want the models to be white and sultry?” Zara questioned.

     She concluded her post by thanking God for her loyal customers, “Thankgod for my loyal customers who know my brand and the collection was sold out but I don’t seem to get the irritation of a lot of women to these two pictures.”

  • Khadijah Shah responds to backlash on Élan’s ‘racist’ lawn campaign

    Khadijah Shah responds to backlash on Élan’s ‘racist’ lawn campaign

    Lawn campaigns are a big deal in Pakistan and all designers go above and beyond to come up with eye-catching ones. However, some times, the campaigns come under fire for being controversial. This year, Élan was on the receiving end of backlash and criticism for being racist because it featured an African model, which people thought was being used as a prop.

    https://www.instagram.com/p/B_XoflYg6zv/
    https://www.instagram.com/p/B9zU1JWg4gA/

    Following social media outrage, Élan’s creative head and CEO Khadijah Shah took to social media to explain the campaign and the concept behind it.

    “It’s heartening to see that we stand against racism and cultural misappropriation, but at the same time we must know what these terms mean,” wrote the designer on social media. Shah then proceeded to define the terms ‘cultural appropriation’ and ‘racism’ and explained how they do not apply to Élan’s campaign.

    https://twitter.com/khadijah_shah/status/1267821795219959815?s=20
    https://twitter.com/khadijah_shah/status/1267824733665427461?s=20
    https://twitter.com/khadijah_shah/status/1267826504194420738?s=20

    Khadijah then requested everyone criticising the campaign not to disrespect their friends from Lamu by passing insensitive comments.

    https://twitter.com/khadijah_shah/status/1267830078727061513?s=20

    She also explained why donkeys were part of some of the pictures.

    “As for those finding the image with the donkeys offensive; donkeys are beloved in Lamu,” wrote Khadijah. “They are taken care of and the only mode of transportation. In our country not only do we treat donkeys badly we also use it as a term to insult others.”

    https://twitter.com/khadijah_shah/status/1267841731468427265?s=20

    Read more – Khadijah Shah receives a signed ‘Thank you note’ from Kate Middleton

    The designer also shared that the brand has featured both male and female models in their previous campaigns and there has never been any such criticism.

    https://twitter.com/khadijah_shah/status/1267845940628652032?s=20

    Meanwhile, model Mushk Kaleem, who featured in the campaign, said that beauty, equality, love and acceptance have no skin tones.

    “This Élan’s campaign is so close to my heart and with its launch, it is extremely sad to see all the negativity that is pouring in,” wrote Mushk.

    “Posing alongside me, in this stunning campaign is my beautiful friend, who I had an excellent time working with, and who I also learnt a lot from – Gabriel Fords.”

    “Unfortunately, many people are speaking about how the male model is being used as a prop or an accessory. Why is that so?” she questioned.

    Kaleem added, “This campaign is a celebration and a declaration of love, of equality, of acceptance, of tolerance – of cultures and heritages without any borders and boundaries.”

    “Gabriel Fords, who is as much a vital part of this campaign as I am, is not a prop or an accessory. This entire shoot screams inclusivity. It is about bridging cultures, about educating people about the normalcy of an interracial love.”

    “I’m very proud to be part of this campaign,” concluded the model.

    https://www.instagram.com/p/CA7SBxppzzD/

    Earlier in 2018, Sana Safinaz had come under fire for its racist representation of the Masai Mara people. They later issued a clarification and said that their campaign aimed to celebrate the beautiful Masai culture.

    https://www.instagram.com/p/BgFp1tzng2o/?utm_source=ig_embed
  • Tips to beat the heat

    Tips to beat the heat