Tag: macbook

  • Apple to launch its first 15-inch MacBook Air with M2 chip at WWDC next week

    Apple to launch its first 15-inch MacBook Air with M2 chip at WWDC next week

    Apple is set to make a major announcement at this year’s Worldwide Developers Conference (WWDC), as Bloomberg’s Mark Gurman reports that the tech giant plans to introduce a new MacBook Air model with a larger 15-inch display. The highly anticipated unveiling is scheduled to take place during Apple’s event on Monday, June 5 at 10 AM Pacific Time.

    The upcoming MacBook Air will mark a significant departure from its predecessors, as it is expected to feature a 15.5-inch display, as revealed by reliable display industry analyst Ross Young.

    This represents a notable increase in screen size compared to the current MacBook Air’s 13.6-inch display. While the laptop had previously been offered in an 11-inch variant, Apple appears to be shifting towards larger displays to cater to user preferences.

    What’s new?

    According to renowned Apple supply chain analyst Ming-Chi Kuo, the new MacBook Air will be equipped with the highly acclaimed M2 chip, which has been widely praised for its enhanced performance. The M2 chip boasts an 18 per cent faster CPU, a 35 per cent faster GPU, and a 40 per cent faster Neural Engine when compared to the previous M1 chip. These improvements make the new MacBook Air an enticing option for users considering an upgrade from the 2020 MacBook Air.

    In addition to the improved performance, the larger chassis of the 15-inch MacBook Air will accommodate a bigger battery, potentially offering users a longer battery life. Apple’s current 13-inch MacBook Air with the M2 chip can last up to an impressive 18 hours per charge. With the larger form factor, it is anticipated that the 15-inch model may even approach the 20-hour mark, reaffirming Apple’s commitment to providing industry-leading performance-per-watt.

    Another anticipated upgrade in the new MacBook Air is the inclusion of Wi-Fi 6E, as seen in other recent Apple releases. While the 13-inch MacBook Air is currently limited to Wi-Fi 6, the 15-inch model is likely to benefit from the faster speeds, lower latency, and reduced signal interference provided by Wi-Fi 6E. Users will need to connect their devices to a Wi-Fi 6E router from brands like TP-Link, Asus, or Netgear to fully harness these advantages.

    Moreover, the new MacBook Air could potentially support Bluetooth 5.3, following Apple’s recent integration of the technology into its latest devices. Bluetooth 5.3 brings improvements in reliability and power efficiency compared to its predecessor, Bluetooth 5.2, enhancing the overall wireless experience for users.

    With the upcoming announcement of the 15-inch MacBook Air, Apple aims to cater to the demands of its user base by offering a larger display, superior performance with the M2 chip, extended battery life, and cutting-edge wireless connectivity. The unveiling at WWDC is eagerly anticipated by Apple enthusiasts and tech enthusiasts alike, and it further solidifies Apple’s commitment to innovation and delivering exceptional products to its customers.

  • Apple witnesses highest sales growth in PC segment

    Apple witnesses highest sales growth in PC segment

    Apple MacBooks are increasingly being purchased by more people. Apple’s sales have significantly increased compared to the previous year, despite the fact that it offers the most expensive products in the global tech market.

    This is a blatant example of why customers tolerate the fact that the company sells everything at a heftier price tag but also offers top-notch quality at the same time.

    The PC market experienced a 15 per cent fall in the second quarter of 2022 compared to the same period last year, and it has now repeated itself, according to market researcher International Data Corporation (IDC).

    In 2022, Lenovo continues to dominate the PC industry, followed by HP and Dell. Apple comes in at number four, while ASUS is positioned at the bottom of the top 5. The only firm on the list to experience a 40 per cent growth over that time was Apple; all the others had a decline.

    The most recent IDC report reveals a further 15 per cent decline in PC shipments. For clarity, servers, tablets, and 2-in-1 convertibles are not considered “PCs” in this research; only desktops, laptops, and workstations are.

    Positively, the overall number of shipments to consumers and distributors was 74.3 million, down from the previous quarter but up from Q1.

    In 2022, it was still difficult to find PC components, which led to price increases and higher Average Selling Prices (ASP) for all computers. However, the ASP decreased in Q2 and Q3, which Linn Huang, research vice president of Devices & Displays at IDC, claims is a sign of “a market in retreat.”

  • Here’s how to build your new laptop without going to a shop

    Here’s how to build your new laptop without going to a shop

    As online purchasing and selling have evolved, you can now choose and order a laptop from a number of Pakistani websites without going to the market in person.

    Some of the most popular websites for online shopping include Daraz, laptopmart.pk, myshop.pk, mrlaptop.pk, telemart.pk and OLX.

    There is a distinct and significantly more effective website that delivers much more than just selling factory goods. The laptop shopping website paklap.pk offers a variety of brands from which you can choose one of your preferred models. Whatever brand or model you’re looking for, Paklap has it, from boxy Lenovo Thinkpads to sleek Apple MacBooks.

    The platform’s most intriguing feature is that it even lets you select your preferred RAM, HDD storage, and SSD storage and provides a precise cost estimate for the laptop after your chosen upgrades. In addition to laptops, the website lists a wide range of computer accessories and numerous gadgets for online shoppers at affordable prices.

    Building your new laptop and obtaining an exact price quote while you’re still in bed seems like a brilliant idea, particularly for those who lack the time to go to the market, haggle, and inquire about the cost of each upgrade.

    Despite the minimal effort, you should still confirm or check the market prices of each item you intend to purchase.

  • Apple unveils all-new MacBook Air, powered by new M2 chip

    Apple unveils all-new MacBook Air, powered by new M2 chip

    At Apple’s Worldwide Developers Conference (WWDC), on May 6, the tech giant unveiled a new MacBook Air model.

    The MacBook Air is Apple’s most popular notebook, and the new design is expected to improve Mac sales in the coming quarters.

    As per Canalys, the Mac product line has been growing substantially in recent years, with shipments increasing by nearly 28 per cent in 2021 vs just under 15 per cent for the total market.

    Apple’s Mac lineup has witnessed increasing sales, owing to the pandemic forcing people to buy laptops to work or go to school from home, as well as Apple’s decision to using its own CPUs rather than Intel’s, which has considerably extended battery life.

    The new MacBook Air is still a slim and light laptop, weighing in at 2.7 pounds, but it has a new style that includes a continuous thickness rather than the tapering wedge form that has been popular in recent years.

    The M2 chip, which was revealed Monday and would be quicker and more power-efficient than Apple’s previous chip, is at its heart. It comes with two USB-C Thunderbolt ports for connecting monitors and peripherals, as well as a headphone jack and a MagSafe magnetic charging connector.

    The 13.6-inch screen has been somewhat increased, but there is now a cutout around the camera, similar to the notch on iPhones. The videoconferencing camera has been improved to provide better colour and quality.

    Apple’s conventional silver, grey, and gold tones, as well as a new matte black called Midnight, are all available on the new model.

    Pricing

    The new MacBook Air costs more than the previous model, starting at Rs242,000 ($1,199) vs Rs200,000 ($999)  for the previous model, which is still on sale. The most powerful configuration costs Rs503,000 ($2,499).

    In recent weeks, the company has had difficulty maintaining Macs in stock due to substantial production disruptions caused by Covid lockdowns in Shanghai, China.

    A 13-inch MacBook Pro was also unveiled, but it was not ready for testing on Monday. Both new MacBooks will be available in July, according to Apple.

  • Apple to launch new Macs with next-generation M2 chips

    Apple to launch new Macs with next-generation M2 chips

    Apple is planning to release the next-generation Apple Silicon chip for its laptops, almost two years after introducing the first Macs using its own silicon. The company is presently testing third-party programmes on at least nine new Mac models equipped with an M2 processor.

    Unreleased Macs have been spotted in app logs, to sources familiar with the situation, implying that Apple is currently conducting final tests on the new PCs before revealing them to the public. The new M2 processor will be used in all new Macs, which are slated to be released later this year.

    A MacBook Air, MacBook Pro, and Mac mini with an M2 chip; new MacBook Pros with the M2 Pro and M2 Max chips; and a Mac Pro with an Apple Silicon chip ‘successor to the M1 Ultra processor’. Apple has been working on the new Macs for a while now.

    Surprisingly, it appears that Apple is still testing a new Mac mini with the M1 Pro CPU seen in the current MacBook Pro generation. Apple had planned to release high-end versions of the present Mac mini with the M1 Pro and M1 Max CPUs, according to 9to5Mac’s sources, but they were likely canceled to make way for the Mac Studio.

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    The Studio Display firmware contains references to a new Mac mini model, thus it’s probable that at least some of these Macs will be released soon. Apple could unveil two new Macs in June at WWDC 2022.

  • Apple to offer subscription-based service for selling iPhone, iPad, MacBook

    With a new subscription-based service, Apple is planning to launch a new method to buy iPhones as well as other Apple gear. Which will allow apple customers to pay a monthly subscription fee and receive an iPhone of their choice, as well as free upgrades when new products are released.

    This plan will differ from Apple’s and carriers’ current installment programmes, as it will be a pre-decided or custom monthly fee plan rather than the cost of the phone divided by 12, 24, and 36 months of installments.

    All applications including Apple Music, Apple TV+, Apple Arcade, iCloud+, Apple News+, and Apple Fitness+ will all be included in the iPhone subscription service, which will be linked to users’ existing Apple ID accounts.

    It may also offer bundle free Apple Care and even Apple One services, such as Apple Music, Apple TV+, Apple Arcade, iCloud+, Apple News+, and Apple Fitness+.

    The new subscription service may start by the end of this year with iPhones and eventually expand to the rest of Apple’s gadgets including iPads, Apple Watch, and the MacBook.

    Subscription-based selling of phones is not entirely new as Google already operates its Pixel Pass program in the US which lets customers choose between the Google Pixel 6 or Pixel 6 Pro offered with Google’s own first-party services at very affordable monthly charges.