McDonald’s CEO Chris Kempczinski revealed on Thursday that a number of markets in the Middle East, and some beyond, were undergoing a “meaningful business impact” following the Israel-Hamas escalation and “associated misinformation” with regards to the brand.
Since October 7, when Israel intensified its ground and air raids in Gaza and killed more than 22,000 people, several fast-food chains, including McDonald’s and Starbucks, have been boycotted by consumers due to their “pro-Israeli stance and alleged financial ties to Israel”.
Kempczinski deems the “misinformation” regarding the brands “disheartening and ill-founded.”
“In every country where we operate, including in Muslim countries, McDonald’s is proudly represented by local owner operators who work tirelessly to serve and support their communities while employing thousands of their fellow citizens,” Kempczinski said in a LinkedIn post.
In October, following the escalation, McDonald’s Israel posted on social media that it gave thousands of free meals to Israel Defense Forces members.
This move was repudiated by McDonald’s franchises in some Islamic states.
Since then, many brands have felt the impact of boycotts in Egypt and Jordan as well as non-Arab countries like Muslim-majority Malaysia.
Reuters reports that as of fiscal 2022, the company franchised and operated about 40,275 McDonald’s restaurants across more than 100 countries. The fast-food chain reported total annual revenue of $23.18 billion in the year.
Shares of the company were down marginally in afternoon trading.










