Tag: Marketing

  • Top 10 high-paying online jobs for introverts with anxiety

    Top 10 high-paying online jobs for introverts with anxiety

    Introverts who grapple with anxiety often seek job opportunities that minimise social interaction and reduce stress. In today’s digital age, there’s a vast array of high-paying online careers available worldwide that cater to introverts’ inclinations.

    By thoughtfully examining job descriptions and selecting roles that align with personal needs, introverts can discover fulfilling and lucrative career options. 

    Here are 10 career options introverts dealing with anxiety or depression can consider:

    1. Copywriter 

    Description: If you possess creativity and a way with words, pursuing a career as a copywriter might be the ideal choice for you. 

    Responsibilities: Writing for blogs, creating eBooks, and crafting marketing materials. 

    Skills required: Strong written language skills and knowledge of basic digital marketing. 

    Average salary: $36 (PKR 10,670) per hour 

    2. Web developer 

    Description: Web developers design and construct websites, making them a perfect fit for introverts who prefer working independently. 

    Skills required: Proficiency in HTML, CSS, JavaScript, and Python. 

    Average salary: $70,000 (PKR 20.74 million) per year 

    3. Data scientist 

    Description: Data scientists analyze large data sets, providing valuable insights and actionable plans for organisations. 

    Skills required: Strong mathematical, analytical, and organisational skills. 

    Average salary: $50,000 (PKR 14.82 million)-$70,000 (PKR 20.74 million) per year 

    4. Transcriptionist 

    Description: Transcriptionists listen to audio and convert it into text, offering flexibility and good earning potential. 

    Skills required: Proficiency in written and spoken English and fast typing. 

    Average salary: $18 (PKR 5,335) per hour 

    5. Photographer 

    Description: The demand for stock photos provides introverted photographers with opportunities to work with minimal interaction. 

    Skills required: Photography and photo editing. 

    Average salary: $15 (PKR 4,446)-$40 (PKR 11,856) per hour 

    6. Bookkeeping 

    Description: Detail-oriented introverts can excel as bookkeepers, managing financial records for individuals or businesses. 

    Skills required: Strong math skills and proficiency in spreadsheets. 

    Average salary: $40,000 (PKR 11.8 million) per year 

    7. Virtual assistant 

    Description: Virtual assistants provide administrative support to individuals or businesses, often on a flexible schedule. 

    Skills required: Time management, IT skills, and effective communication. 

    Average salary: $20 (PKR 5,928) per hour 

    8. Graphic designer 

    Description: Introverts with design skills can create visually appealing graphics for various purposes. 

    Skills required: Graphic design expertise and knowledge of Adobe Photoshop/InDesign or similar tools. 

    Average salary: $20 (PKR 5,928) per hour 

    9. Dropshipping 

    Description: Dropshipping allows introverts to select and market products while others handle fulfillment. 

    Skills required: Organization and trend-spotting abilities. 

    Average salary: $45,000 (PKR 13.3 million) per year 

    10. Search Engine Optimization (SEO) specialist 

    Description: SEO specialists optimize websites for search engine visibility, offering a flexible and fulfilling career. 

    Skills required: Knowledge of SEO, digital marketing, and basic HTML/CSS (for technical SEO). 

    Average salary: $55,000 (PKR 16.3 million) per year 

    Introverts dealing with anxiety can discover rewarding and well-paying online careers tailored to their preferences for minimal social interaction. By methodically assessing their skills and interests, introverts can embark on a successful and fulfilling career path in the digital landscape. 

    How to choose?

    Introverts can find and get online jobs through a variety of channels, including: 

    • Job boards: General job boards like Indeed and Monster often have a wide range of online jobs listed, including many that are well-suited for introverts. There are also specialized job boards that focus on remote work and freelance jobs, such as FlexJobs and Remote.co. 
    • Freelance marketplaces: Freelance marketplaces like Upwork and Fiverr allow freelancers to create profiles and bid on projects from clients all over the world. This is a great way for introverts to find online jobs that match their skills and interests, and to set their own hours and work independently. 
    • Company websites: Many companies now have dedicated career pages on their websites where they list their open positions. Some companies even have specific sections for remote jobs. 
    • Social media: Social media platforms like LinkedIn and Twitter can also be a good place to find online jobs. Many companies use social media to announce job openings and recruit new employees. You can also follow relevant hashtags and keywords to stay up-to-date on the latest job postings. 
    • Networking: Networking is another great way to find online jobs. Talk to your friends, family, and former colleagues to see if they know of any online job openings. You can also attend virtual networking events and join online communities for professionals in your field. 

    Once you’ve found some online jobs that you’re interested in, be sure to tailor your resume and cover letter to each specific job. Highlight your skills and experience that are most relevant to the position, and explain why you’re a good fit for the company. 

    Here are some additional tips for introverts who are looking for online jobs: 

    • Focus on your strengths. What are you good at? What do you enjoy doing? Make a list of your skills and interests, and then use that list to identify online jobs that would be a good fit for you. 
    • Don’t be afraid to sell yourself. When you’re applying for online jobs, it’s important to market yourself and your skills effectively. Be sure to highlight your accomplishments and explain how you can add value to the company. 
    • Be patient. It may take some time to find the right online job for you. Don’t get discouraged if you don’t get the first job you apply for. Keep applying and networking, and eventually you’ll find the perfect job for you. 

    Remember, there are many online jobs that are well-suited for introverts. By focusing on your strengths and marketing yourself effectively, you can find an online job that allows you to work independently and succeed in your career. 

  • Arrogance vs innovation: Why BlackBerry failed to see threat posed by the iPhone 

    Arrogance vs innovation: Why BlackBerry failed to see threat posed by the iPhone 

    In 2007, Apple introduced the iPhone, a revolutionary new smartphone that would change the way people use their phones forever. BlackBerry, the dominant smartphone maker at the time, was quick to dismiss the iPhone, saying that it was “not a threat” and that “we’ll be fine.” 

    But BlackBerry was wrong. The iPhone was a huge success, and it quickly took over the market. BlackBerry, on the other hand, began to lose market share. By 2013, BlackBerry was no longer the top smartphone maker. 

    How BlackBerry lost the smartphone war?

    There were a number of reasons why BlackBerry failed to see the threat posed by the iPhone. Here are some of the most important factors: 

    • BlackBerry was too focused on its existing customers: The company’s bread and butter was business users, who were slow to adopt new technologies. The iPhone, on the other hand, was designed for a wider audience, including consumers.
    • Slow to innovate: The iPhone was packed with new features, like a touch screen and a web browser, that BlackBerry didn’t have. BlackBerry was also slow to adopt new operating systems, such as Android. 
    • BlackBerry was arrogant: The company executives believed that they were the best in the business and that they didn’t need to change. This attitude blinded them to the threat posed by the iPhone.

    How iPhones have captured the market now 

    The iPhone has been the best-selling smartphone in the world for many years. In 2022, it accounted for 22 per cent of the global smartphone market. This is followed by Android with 69. per cent market share. 

    There are a number of reasons why iPhones have captured the market: 

    • They are known for their high quality and sleek design. iPhones are made from high-quality materials and have a sleek, modern design. This makes them appealing to consumers who want a stylish and durable smartphone. 
    • iPhones have a user-friendly interface and are easy to use. The iPhone’s operating system, iOS, is known for its intuitive interface and easy-to-use features. This makes it a good choice for people who are not familiar with smartphones. 
    • Offer a wide range of features and apps. The App Store has a wide variety of apps to choose from, including games, productivity apps, and social media apps. This makes the iPhone a versatile device that can be used for a variety of purposes. 
    • Backed by a strong brand name and reputation. Apple is a well-known and respected company, and its products are known for their quality. This gives consumers confidence in the iPhone. 

    Facts about iPhone sales 

    • In 2022, Apple sold over 240 million iPhones. 
    • The iPhone 13 was the best-selling iPhone model in 2022. 
    • Apple iPhone generates more revenue for the tech giant than any other product. 
    • The iPhone is a major driver of Apple’s stock price. 

    Additional thoughts on the matter 

    BlackBerry’s physical keyboard was a major advantage in the early days of smartphones, when touch screens were still relatively new and difficult to use. However, the iPhone’s touch screen was a more intuitive and user-friendly interface, and it eventually won over consumers. 

    The company’s business model was also a factor in its downfall. BlackBerry made most of its money from selling its devices to businesses, which were slow to adopt new technologies. Apple, on the other hand, made most of its money from selling apps and services in its App Store, which was a more open and flexible platform. 

    BlackBerry also made some bad strategic decisions. For example, the company decided to focus on its own proprietary operating system, BlackBerry OS, instead of adopting a more open platform like Android. This decision made it difficult for BlackBerry to attract developers and apps, which further hurt its competitive position. 

    The story of BlackBerry vs. iPhone is a cautionary tale about the dangers of complacency. When a new technology comes along, it’s important to be open to change and to be willing to adapt. Otherwise, you could end up like BlackBerry. 

    BlackBerry’s main focus currently is on software and services. Sadly, the company has discontinued its own smartphone line and now focuses on providing security software and services to businesses and governments.

  • 5 Pakistani’s make it to the Forbes ’30 Under 30′ list

    5 Pakistani’s make it to the Forbes ’30 Under 30′ list

    Forbes magazine has unveiled its highly anticipated list of 30 under 30 successful individuals across Asia, which features 300 people who have excelled in the fields of arts, tech, medicine and more. This year, spotted among the prodigies, are five Pakistanis who exceeded against the odds and made their mark in the fields of media, finance, marketing. Check them out below!

    Azam Mahmood as screenwriter for ‘Ramy’

    Originally from Karachi, Azam Mahmood is a story editor for the Peacock show ‘Queer As Folk’, who is also working with the Golden Globes award winning actor Ramy Youssef for the show ‘Ramy’.

    Anas Niaz as the founder of ‘Bioniks’

    Niaz is a mechatronics engineer who is the founder and CEO of Bioniks, a social enterprise from Karachi which is developing low-cost bionic arms using 3D printing technology, to create custom-made prosthetics which can allow users to manipulate objects using robotic fingers.

    Ayesha Mubarak Ali as a visual tech artist

    Mubarak is a multimedia visual tech artist whose work revolves around identity politics, space applications and the future of humanity. She made history by becoming the first Pakistani artist to collaborate with NASA scientists with her work being sent to the International Space Station for the Maleth II mission.

    Shershah Hassan and Waleed Amjad Islam, co-founders of KalPay

    Shershah Hassan and Waleed Amjad Islam are co-founders of the fin-tech startup KalPay, a Sharia compliant buy now pay later venture, which aims to provide financial access to a country where credit card use is less than 1%. The company had previously partnered with Pakistani ventures like Food Panda and Muawin to provide users with a convenient and easy way to conduct banking transactions.

  • Suzuki Cultus will now be sold for Rs4.36 million following latest price increase

    Suzuki Cultus will now be sold for Rs4.36 million following latest price increase

    On Wednesday, Pak Suzuki Motor Company (PSMC) made an announcement that has stirred up the automobile industry – a decision to increase the prices of their diverse range of car models by a substantial amount, up to Rs235,000. The automaker released a notification detailing the revised retail sales prices which will take effect from April 6th.

    As the premier assembler, manufacturer, and marketer of Suzuki cars, pickups, vans, 4x4s, motorcycles, and their spare parts in the local market, PSMC’s pricing strategy has a significant impact on the consumer market. This decision will undoubtedly spark discussions and debates, as car enthusiasts and industry experts alike try to make sense of its implications.

    The latest notification from the automobile giant has set tongues wagging as it brings about changes that may impact the pricing of their products. As per the announcement, the revised retail prices of their vehicles are inclusive of federal excise duty and sales tax, but advance income tax is not included.

    Here are the latest prices of all Suzuki cars effective April 6, 2023:

    Model Old prices New prices Increase 
    Alto VX 2,144,000 2,251,000 +107,000
    Alto VXR  2,487,000 2,612,000 +125,000
    Alto VXR AGS  2,665,000 2,799,000 +134,000
    Alto AGS 2,795,000 2,935,000 +140,000
    Wagon R VXR  3,062,000 3,214,000 +152,000
    Wagon R VXL  3,248,000 3,412,000 +152,000
    Wagon R AGS  3,563,000 3,741,000 +178,000
    Cultus VXR  3,540,000 3,718,000 +178,000
    Cultus VXL  3,889,000 4,084,000 +195,000
    Cultus AGS  4,157,000 4,366,000 +209,000
    Swift GL MT 4,052,000 4,256,000 +204,000
    Swift GL CVT 4,355,000 4,574,000 +219,000
    Swift GLX CVT 4,725,000 4,960,000 +235,000
    Ravi  1,768,000 1,856,000 +88,000
    Ravi w/o Deck  1,848,000 1,940,000 + 92,000
    Bolan Van  1,848,000 1,940,000 +92,000
    Bolan Cargo 1,852,000 1,944,000 +92,000

    It’s worth noting that the prices are subject to change without prior notice, which might cause some concern among potential buyers. Additionally, the company made it clear that any government taxes and levies applicable at the time of delivery will be the responsibility of the customers.

    With this new development, the automobile industry is bracing for a potentially significant shift in pricing, and it remains to be seen how it will affect the purchasing behavior of consumers.

  • Honda Pakistan records 40 per cent increase in earnings

    Honda Pakistan records 40 per cent increase in earnings

    Honda Atlas Cars Limited (HACL) concluded the financial year with a 40 per cent increase in earnings, giving investors reason to be optimistic. This is despite several challenges including an ongoing chip shortage, rising commodity prices on overseas markets, hefty freight rates, and the rupee’s depreciation.

    “The result is below our expectations, which is mainly due to higher-than-expected distribution costs and effective tax rate,” Ismail Iqbal Securities auto sector analyst Muqeet Naeem stated.

    The automaker benefited from the fact that demand for four-wheelers remained high despite the problems.

    Honda purchasers appear to be unconcerned with price changes, preferring to purchase their preferred vehicles whenever they want, regardless of how much more expensive they are now than they were only two years ago.

    Prices have continued to rise at a rapid pace. There may also be a sense that prices will continue to rise. However, in a market known for “own money” or high premiums, continued demand despite price increases should not be surprising.

    The earnings per unit sold is a great marker of how quickly prices have risen. Honda sold 57 per cent more automobiles in MY22 than the previous year, which ended in March 21.

    The introduction of a new Civic generation considerably attributed to Honda’s sales growth.

    Not only have imports become more expensive as the PKR has depreciated against the greenback, but inflationary pressures on inputs and rising fuel prices have also contributed to cost increases. Revenue and cost per unit sold have generally increased in lockstep.

    As a result, despite strong demand growth, margins have fallen to 5 per cent.

    Other income, which consists of customer advances, has significantly bolstered the company’s profitability. Other income boosted the bottom line by 47 per cent in MY22, compared to 33 per cent the previous year. This also suggests that demand will continue to rise in the coming months.

    However, as lending rates continue to skyrocket, the company may lose demand from purchasers who plan to finance their vehicles through a bank.

  • Facts that you did not know about Pakistan’s digital scene

    Moiz Sayed, who is Google’s Industry Head for Pakistan, Bangladesh, and Sri Lanka has shed light on what brands in Pakistan can achieve if marketers adopt a shift in mindset and break away from traditional forms of marketing and advertising in the digital era.

    Compared to the 90s, the way Pakistanis communicate and connect has changed drastically. “Pakistan now has 169 million cellular subscribers, 85 million 3G+ subscribers, and 87 million broadband, subscribers.”

    In the digital era, advertisement budgets appear to follow a traditional model, based on strategies that have succeeded in the past. “I’ve realised our industry believes Pakistan has limited internet penetration and poor access to smartphones, thus thinking digital won’t have sufficient reach.”

    Here are some of the facts presented in the article regarding Pakistan’s digital scene that you did not know :

    Fact 1 : Despite being in the digital era 65-70% of current ad spend being allocated to TV by default in Pakistan.

    Fact 2 : Most brands only leverage 20%-30% of the available reach on YouTube among their target audience.

    Fact 3 : Over 90% of the campaigns don’t capture their full target audience because of low funding. 

    Fact 4 : YouTube brand campaigns Drove an 89% increase in awareness and consideration of brands.

    Fact 5 :95% brands saw a significant offline sales lift after a YouTube campaign.

    Fact 6 : YouTube has a reach of over 36 million people

    Fact 7 : Watch time for YouTube has grown to 45% from 2019 to 2020

    How Nestlé Pakistan challenged traditional thinking

    The company focused on their Cerelac brand.They did a two-years of brand activity, which included studying media investments, impressions, sales volume, and revenue across TV and YouTube.

    This is what they found out :

     67% incremental increase in sales per dollar on YouTube than TV.

    The study revealed that even without increasing the overall media budget, they could improve the incremental sales per dollar by 21% by simply reducing the dark periods of online video.

    Constant coverage on YouTube could generate 40% more impressions per week than the 2019 average.

    A similar study from Nestle Australia revealed that in more than 93% cases, YouTube had greater incremental sales per impressions than TV.

    After the analysis, Nestle has since taken a more data-centric approach, rather than only relying on their past experience to guide their media strategy. Moiz suggests that experiment with new channels to keep up with ever-changing consumer behaviors.

    This article was originally published on Think with Google.