Tag: Pakistani Advertisement

  • ‘Your wife is not your cleaner’: Washing powder brand’s new commercial has enraged Twitter users

    Ever thought that Pakistani commercials couldn’t go lower than they already are? Welp, Brite decided to hit rock bottom with an advertisement that has enraged social media on its blatant display of misogyny.

    The commercial shows a woman opening her husband’s suitcase and finding his clothes covered with food stains. But below the clothes is a package and a card which tells the mother to not worry, because Brite can wipe away all kinds of food stains.

    First of all, how is it possible that a grown working man dribbles this much food down his clothes? And is this woman his wife, or a walking talking robot who is now responsible for all of his chores? Twitter had the same questions when they caught hold of the ad.

    A user slammed it as a failed marketing strategy, which is once more highlighting the fact that women weren’t equal members of the households, but they were subservient to the men around them.

    Others began joining in, sharing other sexist advertisements that they have disagreed with.

    Women are not your domestic helpers. They don’t exist to clean and cook around you. Especially if you’re a grown man who is capable of travelling but can’t seem to clean himself.

  • Top five TV ads that Twitter users love the most

    Do you guys remember which TV ads you loved? Some of the most popular commercials have been made by companies like Ufone, Cocomo and even Shan, entertaining audiences as much as the dramas they interrupted.

    A few days ago, a Twitter user asked followers about their favorite ads while growing up.

    And Pakistani Twitter users took us down memory lane with some of the best responses.

    1 Yes, we all remember when Mahira Khan and Fawad Khan cemented their status as the number one television couple, solely with this commercial.

    2 Nobody, and I repeat nobody, did ads like Ufone did. We’re sharing two because it’s incredibly hard to pick one.

    3 No body can forget the dances that were inspired by this Coca Cola commercial alone.

    4 Or this very moving ad by Shan which reversed gender norms and showed a man cooking in the kitchen to impress his in-laws.

    5 Another ad that was a popular response among Twitter users was the Pepsi commercial in which both Wasim Akram and Imran Khan had starred.

    Just because Eid anay wali hai, we’re not signing off without sharing this masterpiece of a commercial by Ufone.

  • Despite so many good looking men, ads feature women, Tahir Asharfi criticises Pak ads

    Despite so many good looking men, ads feature women, Tahir Asharfi criticises Pak ads

    Special Representative of the Prime Minister on Religious Harmony Maulana Tahir Ashrafi has criticised advertisements featuring women. “Despite having so many good looking men in the country, advertisers still hire women to represent their brands.”

    Tahir, while addressing a press conference at the Punjab Institute of Quran and Seerat Studies, said that he is against the practice of women being “unnecessarily featured in advertisements”.

    Talking about the strategy of curbing Islamophobia, Tahir Ashrafi said, “For this purpose, the government has started reaching out to different Islamic scholars across the globe.”

    “The ulema have a role to play in eradicating obscenity, terrorism, and extremism from the country,” said Maulana Tahir Ashrafi  while talking about the increase in sexual crimes.

  • VIDEO: Shoaib Akhtar thrashes Pakistani advertisements

    VIDEO: Shoaib Akhtar thrashes Pakistani advertisements

    Pakistani former cricketer, Shoaib Akhtar has thrashed Pakistan’s corporate advertisements in a live sports show.

    Insulting the advertisements shown on television, the pacer said: “[The] world’s pathetic advertisements are made in Pakistan.”

    “You can imagine the capacity of our elite class that their brains are filled with trash, filled with trash,” he expressed. “They have no creativity.”

    “There’s an ad of 4G and a guy is running very fast and jumps off a cliff and stands there. I thought it’s an advertisement of shoes but turns out it’s about a faster 4G connection,” he said.

    Akhtar continued: “In another one, two cricketers are dancing on a track about a girl welcoming her beloved. How silly is it to have two cricketers dance on this? A guest cricketer has come and the other one is receiving him and that track is being played.”

    “I think their brains have stopped working. This the corporate ads culture?,” he lamented.

    While the host tried to ask him about South Africa’s tour to Pakistan, Akhtar ignored and continued to share his thoughts on Pakistani adverts.

    “You have seen that world’s pathetic ads are being made here,” said Akhtar, before going on to share his experience of producing an advertisement for a car.

    “I was offered to work in a car advertisement,” said Akhtar. “I told them that I will produce the ad. If you like it, you can keep it. Otherwise, I don’t want you to make this advertisement.”

    He continued: “They agreed and we made the advertisement and they loved it. The ad got millions of views and when they showed me their original concept for the same ad, I said: ‘Shame on you for your pathetic concept’.”

    Akhtar is well-known for his aggression on and off the field, and this time, the legend didn’t shy away from slamming corporate organisations for their advertisements and the advertisement culture of Pakistan.

  • ‘It felt as if I’d hit rock bottom’: Sheheryar Munawar reflects on his 2020

    ‘It felt as if I’d hit rock bottom’: Sheheryar Munawar reflects on his 2020

    Sheheryar Munawar has had tough year and he is not afraid to talk about.

    Posting a shirtless picture of himself from an upcoming commercial, Munawar said: “It’s not special because it’s a shirtless shot; it’s special because for me it’s a celebration of this year’s personal journey.”

    Sheheryar then went onto talk about his brush with COVID-19, his motorbike accident and how everything resulted in him going into depression.

    “A few months back, life came to a standstill and being a workaholic, the stagnation took a huge toll on me emotionally,” shared Sheheryar, adding that he also suffered severe depression, but “won’t go into the details of it”.

    “To make things worse I tested positive for COVID and had to go into isolation, a few weeks out of that terrible experience, I got into a motorbike accident and had to undergo surgery,” continued Munawar. “Mobility was completely restricted and relying on others to help me do the most basic tasks was emotionally traumatic, to say the least.”

    He further divulged that even after the recovery, his worries were far from over.

    “I had strict restrictions on body movements and I’m still not allowed to lift weights. I hadn’t worked in a long time and I had bills/salaries to pay, was in no shape, both physically or mentally, to go in front of the camera.”

    However, he decided to fight back and gain back his mental, emotional and physical strength by doing light workouts, eating healthy, fixing his sleep cycle, meditating, seeking therapy and actively working on “having a positive outlook on life”.

    Sheheryar also said that the support of his friends and family also helped him through his dark time.

    “It’s taking a lot of courage out of me to be able to share the second picture with all of you. I want to do it to let you all know that we’re all in it together. We all go through highs and lows and we’re all vulnerable. Not sometime today, not tomorrow, not the day after, now is the time to change your outlook. Tell yourself nothing is impossible. Because nothing is,” he concluded.

    Munawar last appeared in his home production Parey Hut Love alongside Maya Ali. The duo has paired up again for a television drama Pehli Si Mohabbat which will air on ARY Digital. The drama will mark Munawar’s return to the small screen after a gap of almost seven years. The actor has also done a number of steamy photoshoots recently which have sent the temperatures soaring.