Tag: puma

  • ‘Puma’ will end sponsorship of Israeli football team

    Puma, the German company that manufactures sports products, has announced the end of its sponsorship of the Israeli football team.

    According to a report by Al Jazeera, Puma will end its sponsorship of Israel’s national football team in 2024, while a spokesperson from Puma said in a statement that the move had been planned since last year and was not related to the Gaza war and the ongoing boycott campaign against Israel.

    Puma has long faced calls to end its partnership with the Israel Football Association (IFA), but these demands have intensified amid Israeli brutality in Gaza.

    In a statement to Reuters, a Puma spokesman said the company’s contracts with several federations, including Serbia and Israel, were due to expire in 2024 and would not be renewed.

    The spokesperson said Puma will soon announce deals with several new teams as part of the improved strategy.

    Puma first struck a deal with the IFA to supply kits to Israeli players in 2018, with the sportswear firm facing calls for a boycott ever since.

    Media reports have claimed that Puma did not cite the Gaza war as the main reason for terminating the contract, but it seems that the company has taken this decision because of the growing global boycott campaign.

  • Anushka Sharma calls out Puma for using her pictures without consent, Virat Kohli reacts

    Anushka Sharma calls out Puma for using her pictures without consent, Virat Kohli reacts

    Bollywood actress Anushka Sharma on Monday took to her Instagram stories to slam sportswear brand Puma for using her images without her permission. In the picture, she is seen flaunting her toned abs in a neon yellow sports bra by Puma styled with a pair of cropped leggings.

    In an Instagram story, she reposted the picture shared by the brand and wrote, ”Hey, @PumaIndia? I’m sure you know that you have to take permission before you can use my imagery for publicity since I am not your ambassador.”

    The actress demanded the brand to take the post and wrote, “Please take it down,” along with angry emojis to express her displeasure.

    See the post here:

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    Her stern response comes after Puma India shared a picture of the actress on Instagram, with a caption that says, ”Hey #PropahLady, end the year in style with the PUMA End Of Season Sale!”

    In India, Puma’s roster of ambassadors, includes Virat Kohli, KL Rahul, Kareena Kapoor Khan, Yuvraj Singh, MC Mary Kom, Avani Lekhara, and Dutee Chand.

    In the past, the Bollywood actress Anushka has slammed many publications for clicking pictures of her and her husband, cricketer Virat Kohli without their consent.