Alvida actor Sanam Jung is known for her politically correct conduct on the social media. The actress enjoys sharing happy moments with her daughter Alaya on her Instagram handle.
The Qaraar star posted a picture with her daughter flaunting their colour-coordinated attires.
It’s the wedding season in the tinsel town as Sultana Siddiqui’s grandson is about to the knot soon, several A-list celebrities gathered at their recent events. Actresses Mahira Khan, Sanam Jung and Momal Sheikh spent some quality time together.
The trio captured their special moments. Sanam posted a special picture of the three leading ladies on her Instagram handle.
Model and actress Nadia Hussain shared a video of her dancing on her Instagram handle. Her daughters can be seen in the video as well who are dancing alongside their mother on Mahira Khan’s song Shakar Wandaan.
After ruling the hearts of television and film audiences, our celebrities are turning into entrepreneurs, by launching their own brands.
Here is a list of stars who are set to conquer the corporate world:
Farhan Saeed
Farhan launched his own perfume brand, taking to Instagram, the Sajni singer wrote: “After carefully selecting, designing and curating only the best, presenting Farhan Saeed fragrance. A fragrance that lasts! If you haven’t ordered yet what are you waiting for?”
The latest addition to the list is industry veteran Faysal Qureshi, who recently launched his fragrance line, Encounter Scents. For this, he has teamed up with Mahsam Raza, CEO of Dua Fragrances and Encounter Scents. The two bring the US-based brand to Pakistan with an official launch event that took place over the weekend.
After ruling the morning show scene for years, Sanam Jung has turned entrepreneur launching her own fragrance line called Sanam Jung Fragrances. Sharing the news on social media, the actor gave a glimpse of her first collection, discussing her obsession with perfumes and how excited she is about her new venture.
“So there you have it, I have introduced my own fragrance line,” said Sanam. “I’ve always been a perfume connoisseur, and launching my own fragrance collection was a lifelong ambition of mine.”
Hania Aamir has just stepped into the world of fragrances industry as the actress has announced to launch her own fragrance line. The actress took to Instagram and shared an attractive black and white photograph while posing with the product.
She wrote, “Ahhhh it’s happening!! So excited to announce my very own fragrance! Just to make it a little interesting before the launch my team and I will be doing a giveaway for all you lovely people! All you have to do is..”
The Diyar-e-Dil actor announced the exciting news on social media, revealing that the brand is going to be launched in collaboration with two of her cousins, Ansa and Zainab.
“If there is no dream there is no struggle. Me and my dear cousins are endeavouring to turn our lifelong dream into reality,” she posted. The actress expressed her gratitude by stating, “My belief is cemented now more than ever in the fact that Allah always makes a way if the intentions are pure.” She added that the venture was making her both anxious and excited at the same time.
Ayesha Omar is a fashion icon and has recently launched her skincare line under the name ‘Ayesha O Beauty’. The product range is all-natural and inspired by naturopathy as a healing force has natural and organic ingredients.
The products have been created according to what Ayesha wanted, after a great deal of research and testing, and are being manufactured by Hemani, a trusted name in natural and herbal retail industry.
Not only them but Aijaz Aslam is also one of the stars who launched his own brand of natural health and skincare products under the name of ‘Aijaz Aslam‘. The actor, who had been teasing fans with sneak peeks, took to social media to make the announcement of his new venture.
Sharing the news on social media, the actor gave a glimpse of her first collection, discussing her obsession with perfumes and how excited she is about her new venture.
“So there you have it, I have introduced my own fragrance line,” said Sanam. “I’ve always been a perfume connoisseur, and launching my own fragrance collection was a lifelong ambition of mine.”
“Sanam Jung Fragrances has finally arrived!”
Jung further said: “To inaugurate this venture I have created three scents that have been able to truly capture my essence and all that I love about perfumes now all you have to do is try them out.”
“Lasting in women’s perfumes is always an issue and that’s exactly the problem my Mystic Fall perfume fixes. Its beautiful woody and floral notes create a hypnotic scent that simply doesn’t fade,” said Sanam while talking about Mystic Fall.
Describing Heavenly Divine, Jung said: “I designed this perfume to be a sharp hit of fruits and essence. It’s refreshing notes of peach, rose and vanilla deliver an aromatic aroma perfect in every way.”
Meanwhile, Forever Crush “is a nice, light scent. A fragrance that communicates glamour in a subtle way. Forever Crush has been designed with the softest floral elements that deliver a truly unique scent.”
Sanam Jung Fragrances are not yet available in stores but those interested can visit the brand’s website to place their order.
Contrary to what the rumour mills have been churning, Sanam Jung is not getting divorced and is all set to celebrate her sixth wedding anniversary next week.
In a note posted to social media, Sanam trashed the rumours saying that she was not planning to post a clarification but concerned phone calls from family member prompted her to do so.
“I would just like to clarify that there is no truth to these rumours about Qassam and I splitting up,” stated the actor. “This rumour started from a fan comment on my Instagram post and it’s completely ridiculous.”
“I didn’t plan on posting any kind of clarification or explanation but Qassam and my family have been getting concerned phone calls almost daily about this pressing issue” she continued.
Sanam further said: “Qassam and I are happily married and are about to celebrate our 6th wedding anniversary next week. I would really appreciate it if people stop posting these false rumours.”
“We look forward to spending the rest of our lives together,” she added.
Sanam also requested her followers to not “instigate such rumours and claim their truth without any factual knowledge.”
“This is a very serious accusation at someone’s family, and we have all been very distressed because of this silly rumour. Please have some empathy for our families as we are real people too!”, she concluded.
Sanam Jung has revealed that she and her daughter have tested positive for COVID-19.
In a story posted to her Instagram, Sanam said: “I would like to inform all my well wishers that I have tested positive for COVID-19.”
“My daughter and I have been in complete isolation and thankfully, Alhumdullilah have no severe symptoms,” she added.
She also urged people to wear a mask and follow all other safety guidelines. “I would request all of you to take this pandemic seriously. Covid is real. Please take the necessary precautions. Wear a mask and avoid public spaces. Stay indoors and be safe.”
Gone are the days when fans would glue themselves to television screens just to get the slightest glimpse of their favorite celebrity’s personal life. God bless Instagram for ensuring that we all are a click away from stalking our favorite celebrities, giving birth to our own online identities, participating in influential social media movements, and being the Emilys in our own virtual Paris.
However, such accessibility comes with heavy responsibility which intensifies in the case of celebrities. From being an average application for posting pictures to becoming a social media giant, Instagram, and its management is now an art. So, let’s dive in and analyze how well our Pakistani celebrities have succeeded in influencing fans through their Instagram feeds. The analysis will take place through the Current ranking edition where you can find an exclusively ranked scorecard highlighting the top and the bottom three Instagram feeds of Pakistani celebrities.
The magic formula for Instagrammy perfection combines just the right proportion of posts featuring everyday adventures, western and eastern dressing styles, catchy captions, precise bios, a classy overall outlook, adequate interactivity with the followers through comments or live sessions, and lastly, a unique special strategy which sets your feed apart from all the others. The perfect score sums up to a total of 16 points with 2 points per category.
If you’re done taking notes, scroll down to see which three best and worst Instagram feeds have made it to the Scorecard. Remember, you are what your Insta feed is!
Disclaimer: Nothing Personal
Mahira Khan: 12 / 16
Although Mahira doesn’t post frequently about her everyday adventures and uses lengthy and boring letters involving her emotional experiences as captions, the girl checks all other boxes for a perfect Instagram account. Her work, individualism and nature-oriented posts give a nostalgic outlook to the feed. Popular instances of interactivity include 2018’s incident when Mahira ended up gifting her Eid outfit to a fan who expressed a desire to wear that dress in the comment section of Mahira’s Eid post. Mahira may reply to your comments as well, you never know! This feed neutralizes its western dimension which stems from a preference for western clothing by a traditional aspect added by her bio titled ‘Funkaar’.
Besides, who could not like the post featuring her incredibly hot gown for Cannes 2018? Everything aside, the point winner for Mahira’s Instagram feed is her special strategy which never lets the glory of her old characters die as fans are constantly reminded of her signature roles like Khirad (Humsafar) or Falak (Shehr-e-Zaat) via her posts. You go, girl!
Aiman Muneeb: 9.5 / 16
Acknowledging the fact that Aiman does not have a striking bio and she rarely replies to comments, her frequent highlights about travelling (Florence, Dubai, Lahore etc.), diet plans and lunch dates really capture the interest of the followers. Her feed maintains a traditional outlook with family-oriented posts about sister dates, her daughter, husband, and mother. Aiman doesn’t shy away from influencing fashion trends by posing in stunning trench coats and desi kurta shalwar. The most captivating part about this feed is its brief, catchy and impactful captions like, “Be your own muse”. All the aforementioned qualities help Aiman skillfully market her special strategy which revolves around the ‘keeping it real’ vibe of a young girl getting the best of both worlds. This strategy does a remarkable job in attracting all those Pakistani girls who dream of making it big, just like our Aiman did.
Ayeza Khan: 3.0 / 16
Jeez, that score’s pretty low but what could we do. The raw bio and majorly sponsored posts and highlights make this feed seem more like a wedding photo album than a celebrity’s feed. Don’t believe us? Try stalking this diva and all you’ll find are some breathtaking but clichéd and glossed up pictures of Ayeza in designer clothes. Her audience interactivity was pretty low until she dedicated a video post to her fans on October 3, 2020, just to let them know that she does read all their messages and comments but is unable to reply due to her busy schedule. This actor does get a decent score for her special strategy through which induced temporary curiosity among her fans. What was it?
On May 3, 2019, Ayeza made headlines by turning her Instagram private after reaching 3.1 million followers. In her own words she “wanted fans not followers” …for a short while though. This move did get her Instagram account under the spotlight. Master stroke, indeed.
And here comes the #ouch part. Below are the ranks and scores of three of Pakistan’s least followed celeb accounts on Instagram according to The Current Scorecard. The grading criteria remains the same, however, there’s a twist. Here, we have graded every category out of -2 with 0 being the highest (which means no damage done) and -2 being the lowest. The maximum score obtainable is -16. By the way, to compensate for the brutal critical analysis, The Current has given #free suggestions to help improve the feeds. So scroll down to discover who has done the most irrecoverable damage (it’s predictable though).
Meera Jee: -15.5 / -16
This feed seems outdated as videos that could have sufficed well as highlights can be seen featuring everyone but herself. Where to begin! Absolute lack of audience interactivity, lack of defined styling preferences in the very few solos posted, and a bio that seems more like a nice and concise resume are just a few of the Instagram blunders we have identified. The whole concept of public engagement seems to have been turned upside down. You’ll see plenty of posts featuring people without adequate description. For instance, did you see the post regarding a gentleman who “is a very creative man in the world of educational”?
Also, dedicating a video post to Zulfi Bukhari without having him or herself in either of them is nothing but awkward. The Current’s Instagram feed takes inspiration from this people-oriented feed to improve as news media because you shall find random posts regarding celebrities’ birthdays, deaths, marriage anniversaries, award nominations, COVID-19 test results, and makeup reviews. Moreover, we all know the major issue with captions. In the broader picture, let us ponder over the unreasonable motivation to be who we aren’t meant to be.
Free suggestion for improvement: Be Yourself
Embracing yourself and being comfortable in your skin can make you a stronger personality to be marketed on Instagram. Instead of promoting others in a language that is not exactly your expertise, why not try writing captions in Roman Urdu or Urdu? Also, we recommend using your amazing solos from your highlights as posts. After all, your fans want to see the iconic celebrity in you!
Sanam Jung: -9.5/16
Ladies and gentlemen welcome to the Jaago Pakistan Jaago feed. Although Sanam’s Instagram feed seems to have a balanced mix of work-oriented posts with a tinge of everyday adventures, it lacks maintenance. You’ll see plenty of grid photos highlighting workout routines, travelling experiences, notable literature preferences and many more, but the absence of relevant captions seem to confuse the followers between sponsored and non-sponsored content. Almost all posts uniformly follow Eastern styling trends only. Additionally, choosing a list-like format for a lengthy bio is never a good option as self-descriptions should be different from grocery lists, don’t you think? Despite zero audience interactivity, this feed might capture the attention of female fans of morning shows with its content about family adventures; however, it fails to properly grip the admiration of other genders. We expect more from you, Sanam!
Free suggestion for improvement: Get Out of the Box
Instagram can be your best resort to help separate the real you from the “the stereotyped Pakistani beti/bahu” identity of yours, thanks to the morning show fandom. We suggest you to start promoting individualism in your feed because we are sure that there’s another amazing side of the ever-empowered Sanam, which the world is yet to see.
Mira Sethi: -2.0/-16
This feed has a soothing outlook as is laden with life-oriented posts appreciating humanity, family, poetry, music, art and culture. Seeing Mira play sports or hug her pets in vividly colored sarees and some classic tank gives us an exotic feel. With brief and multi-lingual captions and a perfect bio, this lady does a considerably good job of interacting with the audience as she asks them for their reviews on her drama episodes (Yeh Dil Mera) and more. However, all these plus-points dim in comparison with a major flaw related to mass appeal. This feed does an outstanding job in luring elite Urdu/English literature enthusiasts and Pakistanis settled abroad. Unfortunately, that makes up the narrowest segment of the Pakistani population. While posts about Californian parks or #BlackLivesMatter are immensely appreciated, sadly, they will fail to interest a regular Pakistani, who can barely relate with them.
Free suggestion for improvement: Go more desi
Your Instagram displays the progressive mentality that we all hope to see among the Pakistani population one day. However, today isn’t that day and the best you can do is make your target audience inclusive of all Pakistani population segments because we all deserve to discover the charismatic international face of our country.
As Karachi continues to suffer after record rains, residents of the city are taking to the streets and social media to express their anger and rage and are demanding accountability of those responsible for the mess.
Among those lashing out at the government and authorities are celebrities including Mehwish Hayat, Ayesha Omar, Aijaz Aslam, Sanam Jung, Sanam Saeed and Feroze Khan.
“My anger knows no bounds,” wrote Mehwish. “How can a modern city like Karachi not have the infrastructure to cope with rain in today’s age?”
Demanding accountability, the actor added, “Enough is enough!”
My anger knows no abounds. How can a modern city like #Karachi not have the infrastructure to cope with rain in 2day’s age?Our suffering over the past few days proves that those responsible need to be held accountable!Heads have to roll or this’ll keep happening.Enough is enough!
“It’s time for accountability. It’s time to speak up. It’s time to take ownership. It’s time to demand our rights. Its time to heal. It’s time,” wrote Ayesha on Twitter.
It’s time for accountability. It’s time to speak up. It’s time to take ownership. It’s time to demand our rights. Its time to heal. It’s time.
Part 2/2. Every government had a chance.. Some more than others.. Yet every government seems to have let Karachi/Sindh down. pic.twitter.com/OID5uJsI7Q
Anoushey Ashraf, Mansha Pasha and Fahad Mirza also expressed their distress and disappointment and called out those in power for making false promises.
Not ONE resignation from the authorities in Karachi. You can’t shame the shameless. Every person who calls Karachi his home needs to attend the peaceful protests and demand better. #KarachiRains#KarachiSinks
Feroze Khan wanted to know where his tax money went.
Meanwhile, residents of Defence Housing Authority (DHA) on Monday gathered within the premises of Cantonment Board Clifton (CBC) to protest against the lack of monsoon infrastructure and the administration’s failure to provide them basic amenities.
“We wish to register our legitimate right to get the supply of basic amenities of potable water, stable electricity, effective discharge and flow of drains and sewerage, elimination of hanging electricity wires & data cables, fixing of broken poles, providing of security [as well as] repair and re-carpeting of broken roads,” read a statement by the residents of DHA Karachi ahead of Monday’s protest.
A second protest for later this week has also been announced by the aggrieved residents to take up their demands with DHA outside the Phase-I office on September 3 at 12:30 pm.
On the other hand, Prime Minister Imran Khan has announced that both the centre and Sindh will be working together to bring much-needed relief to the people of Karachi.
اجلاس میں وزیر برائے منصوبہ بندی اسد عمر، وزیر برائے بحری امور سید علی زیدی (ویڈیو لنک) گورنر سندھ عمران اسمعیل، چئیرمین این ڈی ایم اے لیفٹنٹ جنرل محمد افضل، متعلقہ وزارتوں کے سیکرٹری صاحبان و سینئر افسران شریک
