Tag: Transparency Concerns

  • Twitter introduces content monetisation, paying influencers from advertising revenues

    Twitter introduces content monetisation, paying influencers from advertising revenues

    Elon Musk’s social media platform, Twitter, has taken a significant step by initiating payments to content creators from advertising revenues for the first time. This development has caught the attention of numerous influencers; however, not all users are eligible to receive compensation from the platform.

    Influencers such as Ian Miles Cheong, Benny Johnson, and Ashley St. Claire, who are considered high-profile figures within the far-right community, shared details of their Twitter earnings prior to the official announcement of monetiation.

    “Wow. Elon Musk wasn’t kidding. Content monetisation is real,” tweeted a user named End Wokeness, boasting 1.4 million followers, showcasing earnings surpassing $10,400.

    Users who have subscribed to Twitter Blue and have accumulated over 5 million tweet impressions per month for the past three months are eligible to receive earnings.

    Elon Musk, who also serves as the CEO of SpaceX and Tesla, stated that an initial sum of $5 million will be distributed, accumulating from February onwards. However, the program is only accessible in countries where Stripe, a payment platform, supports payouts.

    Renowned writer Brian Krassenstein, boasting approximately 750,000 followers, claimed to have received $24,305 from Twitter. Similarly, SK, another creator with around 230,000 followers, reportedly earned $2,236, while political commentator Benny Johnson, with 1.7 million followers, disclosed earnings of $9,546. Ashley St. Clair, a writer for Babylon Bee, shared that she earned $7,153.

    Who will not benefit from Twitter monetisation? According to Twitter’s content monetisation standards, sexual content, as well as pyramid schemes, violence, criminal behaviors, gambling, drugs, and alcohol-related content, cannot be monetised.

    In a blog post, Twitter explained that creators’ share of advertising revenue would be determined based on the number of replies to their posts and monthly impressions.

    According to a report by The Washington Post, some non-political contributors expressed frustration with the company’s lack of transparency during the program’s rollout.

    “My tweets have generated hundreds of millions of impressions for Twitter every year,” stated Matt Navarra, a social media strategist who runs the tech-focused newsletter and community Geekout. He further added, “And I’ve been on the platform for 15+ years. It’s pretty lame that there is no payout coming my way. Twitter has never generated any income directly from all the content I have contributed.”

    This development comes shortly after Twitter faced fierce competition from its rival Meta-owned Threats, which witnessed millions of sign-ups within hours of its launch.

  • Proposed cross-fuel subsidy plan fails to impress IMF, causing delays in bailout program

    Proposed cross-fuel subsidy plan fails to impress IMF, causing delays in bailout program

    In a bid to fulfil promises made to the International Monetary Fund (IMF), the Ministry of Finance is prepared to strongly oppose a draft summary proposed by the Ministry of Petroleum on the provision of cross-fuel subsidy.

    The proposed subsidy would involve increasing petroleum product prices by Rs75 per litre for all vehicles with engines of 1,000cc or more, in order to subsidize petrol for vehicles of 800cc and motorbikes. The draft summary was circulated among different ministries for comments before the upcoming Economic Coordination Committee meeting.

    An official from the finance ministry stated that the petrol scheme was still at the draft stage, and the ministry was preparing its comments and consulting with the IMF. The official recalled that a similar scheme had been proposed during the Pakistan Tehreek-e-Insaf (PTI) government but could not be implemented.

    Former finance minister Miftah Ismail had also allocated Rs48 billion on account of the Sasta Petrol Scheme in the last budget, but these resources were diverted towards flood-affected areas. The official added that such a scheme could not be implemented transparently in Pakistan, and the ministry would send its official comments soon.

    In March, Prime Minister Shehbaz Sharif announced the government’s plans for fuel pricing. While economists warned the decision could hinder a crucial IMF payout needed to prevent economic collapse, the government said that it was a scheme, not a subsidy.

    The IMF officials were quick to share that the Pakistani government did not consult the global lender on its petrol subsidy for low-income groups before the announcement. The Fund has asked the Pakistani authorities to provide more details about the petrol relief package causing more delay in the signing of the staff-level agreement.

    Pakistan has been trying to convince the Washington-based lender to release the next tranche of the bailout programme since the IMF funding stalled in November, hit by snags over fiscal policy adjustments after officials of the lender visited Islamabad in February for talks. They formed part of a ninth review exercise on a bailout package of $6.5 billion agreed upon in 2019 whose resumption is critical for Pakistan to avoid risking default on external payment obligations.

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