Tag: Yumna Zaidi

  • ‘We cannot make saas-bahu dramas only,’ Yumna Zaidi tells PEMRA

    ‘We cannot make saas-bahu dramas only,’ Yumna Zaidi tells PEMRA

    Yumna Zaidi has hit back at the Pakistan Electronic Media Regulatory Authority (PEMRA) for their notice on Dil Na Umeed Toh Nahi (DNUTN), saying “we cannot make saas-bahu dramas only.”

    Speaking to BBC Urdu, Yumna said that she doesn’t understand why PEMRA would take notice on her ongoing drama’s content.

    “I was very disappointed [with PEMRA’s notice],” said Yumna. “I don’t understand what they want to promote [or show on television].”

    “If we don’t talk about problems faced by people in government schools, gali mohallas or in the villages, then we’re only going to listen to bad news. If we force society to think about [such issues] through such content, then at least let it through instead of holding it back.”

    “We cannot make saas-bahu dramas only,” lamented the actor further. “We make romantic dramas also. Different genres are given space [on television]. So this [DNUTN] should also be given a small space.”

    Directing her comments towards PEMRA, Zaidi said: “I just want to ask PEMRA: ‘How can you do this?’”

    The actor further said: “Other projects of mine have also previously received notices from PEMRA [Pyaar Ke Sadkay] but this one hurt more. It should not have happened. I was not happy with that.”

    “Matlab kyun?,” she questioned, referring to the drama as a “very special project”.

    Featuring Yasra Rizvi, Wahaj Ali, Nadia Afgan, Naumaan Ijaz, Omair Rana and Samiya Mumtaz besides Zaidi in the lead, Dil Na Umeed Toh Nahi is a harrowing tale of child abuse and human trafficking in Pakistan. The drama has been written by Amna Mufti and directed by Kashif Nisar and is a Kashf Foundation Presentation.

    According to a press release issued earlier, Dil Na Umeed Toh Nahi will “bring some of the most heinous and deeply sensitive issues to light – while showing how humanity can still prevail in even the most insurmountable of situations.

    The press release further said: “With three parallel stories on prostitution, human trafficking, and child abuse, the drama exposes the lowest ebb of our society.”

    Read more – Omair Rana responds to PEMRA’s notice on ‘Dil Na Umeed Toh Nahi’

    Meanwhile, while talking about her character in the drama, Yumna said that she plays a prostitute and while shooting for the party scenes, she was very grateful that this wasn’t her “real life”.

    “The feeling was so haunting. And I felt so sorry for those women who are entrapped in such lives,” said the actor. “But I am happy that I am portraying the character of such a woman, who fights the system and breaks free.”

  • Omair Rana responds to PEMRA’s notice on ‘Dil Na Umeed Toh Nahi’

    Omair Rana responds to PEMRA’s notice on ‘Dil Na Umeed Toh Nahi’

    Omair Rana, who plays a key role in TV One’s Dil Na Umeed Toh Nahi, has responded to the notice issued by the Pakistan Media Regulatory Authority (PEMRA) to the makers of Dil Na Umeed Toh Nahi directing them to review the drama’s content and modify it according to the regulatory body’s guidelines.

    In a series of tweets, the actor appreciated the Federal Investigation Agency’s (FIA) efforts to combat human trafficking in Pakistan and said: “Our humble effort is to help them with their honourable cause by educating the masses of our everyday actions that feed the menace that is the modern slave trade.”

    Rana further said that all evil is ugly and invited PEMRA “to do what is right, not popular”.

    “Join us in this jihad and help us make our beloved Pakistan, pak (clean) of such vile elements in our society,” he added.

    Founder of the Kashf Foundation Roshaneh Zafar, who has produced the show, responding to PEMRA’s notice said: “Indeed evil is ugly and reality has to be faced so we can do something about changing it.”

    Zafar also shared a news report which highlighted widespread child labour in Islamabad and said: “This why we need shows like Dil Na Umeed Toh Nahi to raise awareness on issues like human trafficking, child labour and human bondage.”

    “Realisation is the first step towards redressal and resolution,” she added.

    According to the Federal Investigation Agency, human trafficking is the third-largest source of organised crime revenue in Pakistan. Furthermore, statistics from the US Department of State on Pakistan provincial police reported identifying 19,954 trafficking victims in 2019, with the majority of victims recorded as women and children.

    Featuring Yumna Zaidi, Yasra Rizvi, Wahaj Ali, Nadia Afgan, Naumaan Ijaz and Samiya Mumtaz besides Rana in the lead, Dil Na Umeed Toh Nahi is a harrowing tale of child abuse and human trafficking in Pakistan. The drama has been written by Amna Mufti and directed by Kashif Nisar and is a Kashf Foundation Presentation.

    Six episodes of the drama have aired so far. According to a press release issued earlier, Dil Na Umeed Toh Nahi will “bring some of the most heinous and deeply sensitive issues to light – while showing how humanity can still prevail in even the most insurmountable of situations.

    The press release further said: “With three parallel stories on prostitution, human trafficking, and child abuse, the drama exposes the lowest ebb of our society.”

    Yumna, in an earlier interview, while talking about the drama had said: “The story is based on multiple causes. It has three major tracks: human trafficking, child abuse and a young girl who wants to become a cricketer. As far as my track is concerned, it is about women trafficking. Parents from slums sell their young daughters. The drama explores where these girls end up and what kind of a life they spend. And, if any of them dreams big, how does she manage to pursue that.”

    Earlier, PEMRA had also banned ARY Digital’s Jalan for going against the “social and moral ethics of Pakistani society” and had also directed the makers of Fitoor to check for “inappropriate dialogues and content” in the drama.

  • PEMRA directs ‘Dil Na Umeed Toh Nahi’ makers to review drama’s content

    PEMRA directs ‘Dil Na Umeed Toh Nahi’ makers to review drama’s content

    The Pakistan Media Regulatory Authority (PEMRA) has issued a notice to the makers of Dil Na Umeed Toh Nahi and has directed TV One to review the drama’s content and modify it according to the regulatory body’s guidelines.

    In a notification shared on social media, PEMRA said: “PEMRA has issued a notice to TV One over content televised in the drama serial Dil Na Umeed To Nahi.”

    “The channel has been directed to follow the quality of censor, according to the rules,” it adds.

    The notice further directed TV One’s administration to modify the content according to PEMRA’s Code of Conduct and submit a report regarding the editorial board within five days.

    Featuring Yumna Zaidi, Yasra Rizvi, Wahaj Ali, Nadia Afgan, Naumaan Ijaz, Samiya Mumtaz, and Omair Rana in the lead, Dil Na Umeed Toh Nahi is a harrowing tale of child abuse and human trafficking in Pakistan. The drama has been written by Amna Mufti and directed by Kashif Nisar and is a Kashf Foundation Presentation.

    Six episodes of the drama have aired so far. According to a press release issued earlier, Dil Na Umeed Toh Nahi will “bring some of the most heinous and deeply sensitive issues to light – while showing how humanity can still prevail in even the most insurmountable of situations.

    The press release further said: “With three parallel stories on prostitution, human trafficking, and child abuse, the drama exposes the lowest ebb of our society.”

    Yumna, in an earlier interview, while talking about the drama had said: “The story is based on multiple causes. It has three major tracks: human trafficking, child abuse and a young girl who wants to become a cricketer. As far as my track is concerned, it is about women trafficking. Parents from slums sell their young daughters. The drama explores where these girls end up and what kind of a life they spend. And, if any of them dreams big, how does she manage to pursue that.”

    Earlier, PEMRA had also banned ARY Digital’s Jalan for going against the “social and moral ethics of Pakistani society” and had also directed the makers of Fitoor to check for “inappropriate dialogues and content” in the drama.

    Read more – Of freedoms and censorship

    Meanwhile, audiences have strongly criticised PEMRA’s notice and have called out the regulatory body for interfering unnecessarily.

  • Models thank Imran Ashraf for appreciating their efforts

    Models thank Imran Ashraf for appreciating their efforts

    After walking the ramp at the Hum Bridal Couture Week 2021, Imran Ashraf has lauded and appreciated models for making all fashion shows successful with their hard work and dedication. Ashraf walked the ramp for Uzma Babar wearing a greenish-gold sherwani with Yumna Zaidi.

    In an Instagram post, the Ranjha Ranjha Kardi actor wrote: “This applause is solely for the models of the fashion week. You deserve all the credit for making the show successful.”

    “The celebrities are just mere guests at such events. It’s the models who are the real kings and queens, who deserve all the appreciation,” he added.

    Soon after Imran’s posts, models thanked the actor for appreciating and acknowledging their efforts.

    “This means so much,” said Maha Tahirani. “Absolutely glad to hear it and pleased to have people like you to look up to!”

    “You’re the sweetest Imran,” said Farwa Kazmi. “Indeed very humble. Thank you for acknowledging our hard work and respecting our platform. It was so great meeting you, you’re a wonderful person.”

    Similarly, another model Raahima Ali, commenting on Ashraf’s post, wrote: “Always had mad respect for you as a person and as an actor, but today that respect has skyrocketed. You are what they call a star sir. Thank you for acknowledging our work that’s barely ever shed any light on.”

    Supermodels Mushk Kaleem and Amna Baber also thanked Imran for his kind words.

    “Thank you for speaking up for the backbone of our fashion shows,” said Mushk. “Our models deserve so much applause and thank you for bringing that to everyone’s notice.”

    Read more – Mushk Kaleem opens up about taking drugs to lose weight

    Imran started his career as an actor in 2011 with supporting roles. His strong and heartfelt performances won the audience’s hearts making him an established actor in the field.

  • Yumna Zaidi amazes fans with her singing skills

    Yumna Zaidi amazes fans with her singing skills

    Pakistani actor Yumna Zaidi tried singing and fans are amazed after listening to her singing skills.

    In the video, Mushk aka Yumna was singing the OST of her drama Raaz-e-Ulfat.

    According to the post’s description, there will be an OST singing competition and Yumna has taken the competition to the next level with her amusing vocals.

    The Drama is featuring Yumna and Shehzad Sheikh in lead roles. The OST is originally sung by Aima Baig.

  • Atiqa Odho lashes out at PEMRA for banning ‘Pyar Ke Sadqay’

    Atiqa Odho lashes out at PEMRA for banning ‘Pyar Ke Sadqay’

    ICYMI, the Pakistan Electronic Media Regulatory Authority (PEMRA) has banned the repeat telecast of Pyar Ke Sadqay and Ishqiya saying that the content of the dramas is against the “morals” of society.

    Read more – ‘Pyar Ke Sadkay’: All’s well that ends well

    While the makers of the dramas have not commented on the matter, Atiqa Odho, who had a leading role in Pyar Ke Sadqay lashed out at PEMRA for their decision.

    “Really PEMRA? Is this the democratic way of life?,” questioned Odho.

    “Television dramas bring up important social problems which need correction. It helps educate people about mental health, social injustices, hypocrisy, abuse, misuse of power, etc. If we start to brush things under the carpet and not bring them out for discussion, we will never grow as a nation towards positive change,” said Odho.

    She added: “Stop treating viewers as if they are dumb and don’t have exposure to the rest of the world! PEMRA should be making policies to create more social awareness through Pakistani dramas and not reducing content to falsified garbage.”

    https://www.instagram.com/p/CE3lW6tg5DO/

    While PEMRA did not clarify what they found offensive in the drama, it is being assumed that the scenes which showed the father-in-law hitting on his daughter-in-law are what PEMRA felt was against “Pakistani values”.

    Directed by Farooq Rind and written by Zanjabeel Asim Shah, Pyar Ke Sadkay also featured Bilal Abbas Khan, Omair Rana, Yumna Zaidi, Salma Hassan, Srha Asghar, Khalid Anam, Gul e Rana and Shermeen Ali.

    Both Ishqiya and Pyar Ke Sadqay have completed their primetime run and are being re-aired. PEMRA’s notification banned their repeat telecast and said that the dramas can also not be aired on ARY Zindagi or HUM Sitaray sub-channels either.

    PEMRA has also directed the makers of Jalan to review its content and script and modify it in accordance with Pakistani values.

    Meanwhile, Chairman PEMRA Muhammad Saleem Baig on Tuesday held a meeting with United Producers Association in Karachi for “sensitizing topics and trends in dramas.”

  • ‘Pyar Ke Sadkay’: All’s well that ends well

    ‘Pyar Ke Sadkay’: All’s well that ends well

    Hum TV’s much-loved rom-com Pyar Ke Sadkay came to close Thursday night with a happy ending that left viewers satisfied.

    Starring Bilal Abbas Khan, Yumna Zaidi, Atiqa Odho and Omair Rana among others, Pyar Ke Sadkay is a love story of two bawlas (simpletons) Abdullah (Bilal) and Mahjabeen (Zaidi) who end up getting married after fate throws them together. Over the course of the drama, they fall in love and overcome several obstacles along the way including an ex-crush Shanzay (Yashma), a manipulative father-in-law Sarwar (Omair Rana) and a weak mother-in-law Mansoora Begum (Atiqa Odho) before finally ending up together in the last episode.

    Though the last episode paid attention to all the subplots in the drama and ensured that there is no loose end left, I do wish it was not as rushed as it was. Throughout its run, the drama has been well-paced except in the last couple of episodes which were a bit of a drag. But that doesn’t mean the finale did not have its moments. In fact, there were plenty of them starting with Abdullah telling Shanzay to shut up, Mahjabeen’s mother refusing to take a settlement from Abdullah, Abdullah’s run-in with Sarwar and finally the confrontation between Mansoora Begum and Sarwar. The finale was packed with drama and had viewers hooked. Abdullah’s evolution in the last episode was brilliant and every time he stood up to his bullies, you couldn’t help but cheer.

    On the flip, I do wish that Pho and Washma were given more attention in the finale. Mahjabeen’s pregnancy was also forgotten and Sarwar’s moment with his mother just seemed forced and out of place. I really didn’t understand why Sarwar is upset with his mother and blames her for all his actions.

    Meanwhile, the performances were absolutely brilliant – whether it was Yumna, Bilal, Atiqa, Omair, Shra Asghar (Washma) or Salman Hassan – each one of them did complete justice to their characters. Credit for the amazing acting also goes to the director Farooq Rind who brought out the best from his actors.

    Zanjabeel Asim Shah’s script was solid and the characters very likeable. Some of the dialogues, especially those by Mahajabeen’s mother were powerful and thought-provoking.

    Pyar Ke Sadkay was one of those rare, well-written and well-produced drama which you enjoyed watching. Will definitely miss watching Abdullah and Mahjabeen’s shenanigans every Thursday but onto the next now.

  • ‘Pyar Ke Sadkay’: The curious case of Mahjabeen’s pregnancy

    ‘Pyar Ke Sadkay’: The curious case of Mahjabeen’s pregnancy

    Pyar Ke Sadkay has been treating viewers to a myriad of emotions, the most recent being grief. However, in the latest episode, the makers of the drama take the viewers from grief into total shock by making Mahjabeen (Yumna Zaidi) pregnant. While this is a usual trope in most dramas to bring together estranged couples, in this particular drama it creates confusion because most viewers believed that Mahjabeen and Abdullah (Bilal Abbas Khan) did not consummate their marriage. All through the drama, every time Abdullah’s stepfather Sarwar (Omair Rana) would ask him about his marriage, Abdullah would say that there are no marital relations between him and his wife which is why audiences are now questioning how Mahjabeen could have gotten pregnant.

    Read more – ‘Pyar Ke Sadkay’ takes a disappointing turn

    According to our research and analysis, Mahjabeen and Abdullah consummated their marriage in Episode 16 when they skipped Shanzay’s valima and stayed home instead even though Mahjabeen was all dressed up to attend the wedding. From that moment onwards, Abdullah stopped sleeping on the sofa and moved to the bed.

    The next morning when they went down and sat with Abdullah’s parents, the two were all shy and smiley, hinting the new developments in their relationship.

    While it has now been established that Mahajabeen getting pregnant is not out of the blue, the next question is: was that really necessary? Was that the only way to bring Mahjabeen and Abdullah together? Couldn’t it have been organic with Abdullah realising his love for Mahjabeen and taking a stand for her? At this point, you half wish that the two don’t end up together because Abdullah doesn’t deserve Mahjabeen anymore. He did not value her enough. And though some may argue that he is being misled by Sarwar, we have to accept that Abdullah is not as stupid as he comes across. He’s sharp and intelligent, the only thing he lacks is confidence.

    Apart from that, at some points, it does feel that the drama is being unnecessarily dragged – for instance, the scene at Munshi Sahab’s grave felt extra and out of place. Unless the makers are preparing us for Mahjabeen suddenly becoming rich and powerful. Other than that, I’ve said it before and I’m saying it again, the Shanzay (Yashma Gill) storyline is completely unnecessary. The plot could have moved forward without it. Nonetheless, hoping it wraps up soon so we can focus on the main couple and the evil father-in-law.

    Washma (Shra Asghar), as always stole the show. Washma is one character which I feel every Pakistani drama needs to have: she’s strong, sassy and a doer. She doesn’t sit around waiting for things to happen – she makes them happen. The way she defends Mahjabeen or stands up to Sarwar and her mother, one can’t help but root for her.

    The next couple of episodes should come with interesting developments. We’ll also find out whether Abdullah has signed the divorce papers or he is just pretending to have signed those. But one thing is for sure, Abdullah and Mahjabeen will have a happy ending, or at least that’s my prediction.

  • ‘Pyar Ke Sadkay’ takes a disappointing turn

    ‘Pyar Ke Sadkay’ takes a disappointing turn

    What started of as a sweet and adorable love story has turned into a typical love triangle with evil in-laws trying to break up a marriage.

    In my previous review, I had praised Pyar Ke Sadkay for being romantic and feel-good. However, a few episodes later I am very close to taking back my words considering how the story and plot have developed.

    Mahjabeen

    The recent episodes have seen Abdullah (Bilal Abbas Khan) sideline his wife Mahjabeen (Yumna Zaidi) and get involved with Shanzay (Yashma Gill), his ex-crush, who had ridiculed him when he proposed to her. Shanzay is now single after getting divorced and is hell-bent on getting married to Abdullah, just to satisfy her ego and get that confidence boost. Despite Mahjabeen’s efforts to make the marriage work, Abdullah seems to have forgotten his promises to his wife and the way Shanzay treated him and has is planning to marry Shanzay. Meanwhile, Abdullah’s stepfather Sarwar (Omair Rana) is also encouraging him to pursue Shanzay and divorce Mahjabeen.

    Shanzay

    On the other hand, Abdullah’s mother Mansoora Begum (Atiqa Odho) has developed a dislike for her bahu (daughter-in-law) after she commented on how much younger her husband Sarwar is to her. Mansoora, who was initially supportive of Mahjabeen is now okay with the idea of Abdullah divorcing her.

    Sarwar and Mansoora

    Abdullah is basically cheating on his wife, but because he’s a ‘simpleton’, he is being easily misguided by his stepfather and is falling into Shanzay’s ‘trap’. Shanzay is shown as the villainous other woman leading Abdullah astray. While Abdullah is conscious of the fact that he is not being fair to Mahjabeen, he is still allowing himself to be swayed by external elements, making him an extremely weak character.

    Abdullah

    Abdullah’s sister Washma (Shra Asghar) and his aunt Pho (Shermeen Ali) are the only two sane elements in the whole drama. They add the much-needed voice of reason and is one of the reasons why you don’t pull your hair out in frustration. That and solid performances by the entire cast. Bilal and Yumna are fantastic in their roles and the range of emotions they express in a single scene is brilliant. Yumna, in particular, is so convincing that you end up feeling what she is feeling.

    • Pho
    • Washma

    What irks me most is the fact that makers had a great chance to educate the masses about sexual harassment and inappropriate behaviour within the household by focusing more on Sarwar’s attitude towards Mahjabeen. However, they chose to go to the tried-and-tested route by bringing in a love triangle and complicating things unnecessarily. Given that a couple of episodes are still remaining, I’m hopeful that the drama will take a turn for the better and end in a less predictable manner.

  • ‘Pyar Ke Sadkay’ goes from ‘aik tarfa pyaar’ to a love triangle

    ‘Pyar Ke Sadkay’ goes from ‘aik tarfa pyaar’ to a love triangle

    I’m pretty sure that this is the umpteenth review on Pyar Ke Sadkay you’re reading because this romantic comedy has been trending all around. The drama has received rave reviews from audiences and critics alike and has gone onto become one of the most popular dramas currently on-air. When the drama first aired, it didn’t really seem like my cup of tea so I skipped watching it and caught a few glimpses here and there, enough for me to understand what the story was about. However, after reading glowing reviews, I decided to jump the bandwagon and give it a watch. And let’s just say two episodes in, I figured out why.

    Read more – Bushra Ansari says she is done with ‘saas-bahu’ dramas

    Pyar Ke Sadkay is about two simpletons Abdullah and Mahjabeen who, due to a twist of fate, end up getting married to each other. Abdullah — played by Bilal Abbas Khan — is a shy, under-confident young man who lives in the shadow of his stepfather, Sarwar (Omair Rana). He does anything and everything to win his stepfather’s approval, who uses his simplicity to manipulate him. He is in love with his classmate Shanze (Yashma Gill) who isn’t interested in him (until now) and belittles him when he asks for her hand in marriage. Hence, the ‘aik tarfa pyaar‘. It’s obviously not as intense as the one we saw in Ae Dil Hai Mushkil, but just for reference.

    Abdullah

    On the other hand, Mahjabeen (Yumna Zaidi) is the daughter of an accountant who works in Sarwar’s office. She doesn’t want to study and hopes to get married so she that can avoid giving her matric exams. Mahjabeen is all set to marry Dr Hammad (Khalid Malik) but when he ditches her, a heartbroken Abdullah steps in to marry her and save her izzat. As the two begin their wedded life and start developing feelings for each other, Shanze also gets married to a narcissist and when her marriage doesn’t turn out to be the way she imagined, she is impressed by Abdullah’s attitude towards his wife and sets her sights on him — giving birth to a love triangle.

    Mahjabeen

    As they say, ‘jorian asmano main banti hain’, Mahjabeen and Abdullah are perfect for one another and their compatibility has been perfectly encapsulated with Bilal and Yumna’s chemistry which is lit. Atiqa Odho, who plays Bilal’s mother in the drama has even compared their chemistry to Mahira Khan and Fawad Khan’s in Humsafar and I have to say that I do agree with her to an extent. Playing simple and comic characters is never easy but both the actors have outdone themselves with their performances. The romance between the two leads is perhaps the main reason why this drama has made it into the hearts of the audiences. It is so innocent, yet so endearing that you can’t help but sigh. Add to that, a strong performance by Rana as the devilish Sarwar and you have a winning team.

    Sarwar

    Meanwhile, the writing and direction is also brilliant. The dialogues are fun and witty and each scene has been well thought out and director Farooq Rind has made sure that everyone puts forward their best fronts. Another thing I’d like to point out here that the drama is not without a message. The writer and director have neatly weaved the concept of harassment into the storyline making the drama a perfect example of how to use entertainment to create awareness without making it sound like a sermon.

    Pyar Ke Sadkay is a delightful watch and one you should definitely watch while in isolation because it is bound to put a smile on your face and make you forget about ‘corona times’ for a while.

    The drama also features Khalid Anam, Gul e Rana, Shermeen Ali, Danish Aqeel, Ashan Mohsin among others and airs every Thursday at 8 pm on Hum TV.