Ever thought that Pakistani commercials couldn’t go lower than they already are? Welp, Brite decided to hit rock bottom with an advertisement that has enraged social media on its blatant display of misogyny.
The commercial shows a woman opening her husband’s suitcase and finding his clothes covered with food stains. But below the clothes is a package and a card which tells the mother to not worry, because Brite can wipe away all kinds of food stains.
First of all, how is it possible that a grown working man dribbles this much food down his clothes? And is this woman his wife, or a walking talking robot who is now responsible for all of his chores? Twitter had the same questions when they caught hold of the ad.
A user slammed it as a failed marketing strategy, which is once more highlighting the fact that women weren’t equal members of the households, but they were subservient to the men around them.
Others began joining in, sharing other sexist advertisements that they have disagreed with.
Women are not your domestic helpers. They don’t exist to clean and cook around you. Especially if you’re a grown man who is capable of travelling but can’t seem to clean himself.
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