YouTube has introduced a new source of income for creators.
As per the details, YouTube is introducing a new feature called Jewels for creators, which will allow them to generate revenue through vertical live streams.
Jewels are a digital currency that you can send as a ‘gift’ to your favourite creators. The option to send this gift will appear on live streams, much like Facebook and other interactive live streaming platforms.
It is also similar to TikTok’s Live Gift feature, in which users buy coins and send them as gifts.
In a statement, YouTube said that when viewers send gifts using Jewels, creators will receive rubies, one ruby will be worth one US cent and 100 rubies will be equivalent to one dollar.
For the next 3 months, eligible creators will also be able to earn a 50% bonus on the revenue generated from Jewels.
Creators will be able to receive this gift only when they do a vertical live stream on YouTube, and users will only be able to send Jewels through the mobile app.
This feature is currently being introduced for users in the US, but it is hoped that it will also be introduced in other countries soon.
Only creators who are part of the YouTube Partners Program are eligible for this new feature.